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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
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Details for article 5 of 8 found articles
| Title: |
Investing in Customer Equity |
| Author: |
Kasavana, Michael L. Knutson, Bonnie J. |
| Appeared in: |
Journal of hospitality marketing & management |
| Paging: | Volume 7 (2000) nr. 1 pages 63-74 |
| Year: |
2000-01-01 |
| Contents: |
Frequent diner programs allow restaurants to gain valuable marketing insights while rewarding customer loyalty. A logical extension of point-of-sale technology, frequent diner software is a major key to effectively reducing marketing costs at the same time it builds relationship marketing. This article outlines the steps a restaurant must go through to implement such a program. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 8 found articles
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