|
| << previous |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 11 of 11 found articles
| Title: |
Travel Activity Preferences of Chinese Outbound Tourists for Overseas Destinations |
| Author: |
Chow, Ivy Murphy, Peter |
| Appeared in: |
Journal of hospitality marketing & management |
| Paging: | Volume 16 (2008) nr. 1-2 pages 61-80 |
| Year: |
2008-04-28 |
| Contents: |
A major new market in international tourism is the rapidly expanding Chinese tour group segment. To better serve this market more analysis of its particular cultural traits and preferences will be needed. This study examines the travel activity preferences of Chinese outbound tourists for overseas destinations, using Australia as an example. The results showed while this sample's travel activity preferences generally support industry and expert opinions, some differences in travel activity preferences were found, and it was noted that the Chinese market should not be treated as a single homogeneous entity. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 11 of 11 found articles
| << previous |