|
| << vorige | volgende >> |
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
Details van artikel 10 van 11 gevonden artikelen
| Titel: |
The Outbound Mainland China Market to the United States: Uncovering Motivations for Future Travel to Hawaii |
| Auteur: |
Johanson, Misty M. |
| Verschenen in: |
Journal of hospitality marketing & management |
| Paginering: | Jaargang 16 (2008) nr. 1-2 pagina's 41-59 |
| Jaar: |
2008-04-28 |
| Inhoud: |
It is essential for U.S. travel industry leaders to learn more about the characteristics and needs of the Mainland Chinese visitor as these travelers have high expectations for the quality of the tourist product and services. This empirical study profiles 351 Mainland Chinese tourists traveling to the United States uncovering their travel habits, preferences, satisfaction levels, motivations, and what will retain the traveler for future visits, as well as identifying why the traveler would not return to the destination. Results suggest that industry leaders focus on ways to reduce or eliminate travel barriers as many new competitive travel opportunities become available to the Mainland Chinese traveler. Marketing implications are detailed and analyzed. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 10 van 11 gevonden artikelen
| << vorige | volgende >> |