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| Titel: |
Image Segmentation and Implications for the Development of a Nature-Based Destination |
| Auteur: |
Obenour, William Groves, David Lengfelder, Julie |
| Verschenen in: |
Journal of hospitality marketing & management |
| Paginering: | Jaargang 14 (2006) nr. 1 pagina's 23-47 |
| Jaar: |
2006-02-28 |
| Inhoud: |
The purpose of this study is to analyze the image of tourist segments for an emerging regional and nature-based destination. The image analysis used a multi-attribute approach with a seven-point Likert scale. The Internet survey sampling comprised six dominant market areas and resulted in 610 respondents and a 45% response rate that was based on the number of people who logged into the website. A factor-cluster segmentation was performed on the image attributes to develop a profile of the three clusters. This study supports the use of image dimensions to segment tourists, because tourist segments perceive psychological/functional dimensions differently. The regional destination should utilize an undifferentiated image strategy consisting of natural attractions with aquatic and birdwatching components to promote the Lake Erie Coastal Region (LECR) and additional strategies focused on each cluster. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 4 van 6 gevonden artikelen
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