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Details van artikel 3 van 6 gevonden artikelen
| Titel: |
Exploratory Evidence About Differences Between Guest Types and Purpose of Stay in a Luxury Experience |
| Auteur: |
Siguaw, Judy A. Simpson, Penny M. Kasikci, Ali |
| Verschenen in: |
Journal of hospitality marketing & management |
| Paginering: | Jaargang 14 (2006) nr. 1 pagina's 3-21 |
| Jaar: |
2006-02-28 |
| Inhoud: |
This study examines the differences and similarities between loyal and transient guests of a luxury hotel. The findings of the study indicate that there are no statistically significant differences overall between loyal and one-time guests in the criteria used for initial selection of a hotel. Differences, however, were found between loyal and transient guests in their criteria for selecting competitive properties and in their levels of satisfaction. Most notably, transient guests were far less likely to perceive the hotel as in need of any improvements than were loyal guests. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 3 van 6 gevonden artikelen
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