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| Titel: |
Cross Border Traveler Satisfaction to the Shenzhen Special Economic Zone of China |
| Auteur: |
Beck, Jeff Martin, Lynda Xu, Zhen Qu, Hailin |
| Verschenen in: |
Journal of hospitality marketing & management |
| Paginering: | Jaargang 11 (2004) nr. 2-3 pagina's 47-64 |
| Jaar: |
2004-08-25 |
| Inhoud: |
Since the implementation of China's reform policies, the Shenzhen Special Economic Zone has emerged as an important window to the outside, as well as a strategic gate allowing tourists from the Asia-Pacific region to enter China via Hong Kong, one of China's major points of entry. This study aims to measure the level of satisfaction of cross border travelers with hotel services in the Shenzhen Special Economic Zone (SSEZ). A total of 148 travelers were interviewed. The cross border travelers' perceptions of 34 hotel attributes were factor-analyzed by using principal component analysis with orthogonal VARIMAX rotation. Five dimensions, representing 65.9% of the explained variance, were extracted from the original variables. The five dimensions (factors) were 'room quality,' 'staff service quality,' 'facilities,' 'food and beverage quality,' and 'value.' The results indicated that there was a significant difference between cross border travelers' overall perceived importance levels and the overall levels of satisfaction. Of the five hotel factors, four factors emerged as significant independent variables. The 'staff service quality' was the most important determinant of cross border travelers' overall satisfaction and followed by 'food and beverage quality,' 'value,' and 'room quality.' Implications of the findings for hotel operators in the SSEZ were discussed. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 5 van 12 gevonden artikelen
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