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Details for article 10 of 12 found articles
| Title: |
Moderating Effects of Travel Purpose and Past Experience on the Relationship Between Product Performance and Lodging Repurchase |
| Author: |
Oh, Haemoon Jeong, Miyoung |
| Appeared in: |
Journal of hospitality marketing & management |
| Paging: | Volume 11 (2004) nr. 2-3 pages 139-158 |
| Year: |
2004-08-25 |
| Contents: |
Travel purpose (i.e., business vs. pleasure) has been known to create different lodging demands and, thus, has critical implications for lodging marketers. Using a secondary corporate database, this study reexamined such a conventional belief in the context of market retention. Within the same framework, this study also explored the roles played by customers' previous brand- or property-specific lodging experience in an attempt to offer directions for customer retention efforts. Results indicated that both travel purpose and property-specific past experience significantly moderated the relationship between lodging performance and customers' repurchase intention. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 10 of 12 found articles
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