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Details van artikel 44 van 56 gevonden artikelen
| Titel: |
Relevance of Focal Nets in Understanding the Dynamics of Business Relationships |
| Auteur: |
Alajoutsijarvi, Kimmo Moller, Kristian Rosenbroijer, Carl-Johan |
| Verschenen in: |
Journal of business-to-business marketing |
| Paginering: | Jaargang 6 (1999) nr. 3 pagina's 3-35 |
| Jaar: |
1999-12-22 |
| Inhoud: |
The competitive environment is undergoing a fundamental change. Traditional markets are being replaced by networks. This poses major challenges for industrial companies. Management has to look beyond ordinary customer and supplier relationships into intricate webs of firms. This article focuses on the interaction between a complex business relationship and its immediate business network that we call a focal net. We contend that focal nets have several crucial roles in the emerging industrial network theory. They mediate the impact of the larger industrial networks into dyadic business relations; and vice versa, the influence of a dyad on a network is mediated by the focal net. Theoretical and managerial relevance of focal nets is demonstrated through a 30-year case study of three international corporations. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 44 van 56 gevonden artikelen
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