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Details for article 21 of 55 found articles
| Title: |
Export Involvement and Channel Conflict in a Manufacturer-Intermediary Relationship |
| Author: |
Sachdev, Harash J. Bello, Daniel C. Verhage, Bronislaw J. |
| Appeared in: |
Journal of marketing channels |
| Paging: | Volume 4 (1995) nr. 4 pages 37-63 |
| Year: |
1995-09-29 |
| Contents: |
Numerous articles have been published regarding the strained relationships between highly involved export manufacturers and their international intermediaries. While channel conflict is frequently cited as a major reason for such strained trade relationships, few research studies examine the relationship between a manufacturer's export involvement and channel conflict. In this paper, we develop hypotheses linking the three major domains of export involvement to the initial stages of channel conflict. The results indicate that a manufacturer's conflict with its principal international intermediary decreases with greater manufacturer dependence on the principal intermediary, increases as resources are committed to exporting, and decreases with the manufacturer's foreign market knowledge. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 21 of 55 found articles
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