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Details van artikel 21 van 55 gevonden artikelen
| Titel: |
Export Involvement and Channel Conflict in a Manufacturer-Intermediary Relationship |
| Auteur: |
Sachdev, Harash J. Bello, Daniel C. Verhage, Bronislaw J. |
| Verschenen in: |
Journal of marketing channels |
| Paginering: | Jaargang 4 (1995) nr. 4 pagina's 37-63 |
| Jaar: |
1995-09-29 |
| Inhoud: |
Numerous articles have been published regarding the strained relationships between highly involved export manufacturers and their international intermediaries. While channel conflict is frequently cited as a major reason for such strained trade relationships, few research studies examine the relationship between a manufacturer's export involvement and channel conflict. In this paper, we develop hypotheses linking the three major domains of export involvement to the initial stages of channel conflict. The results indicate that a manufacturer's conflict with its principal international intermediary decreases with greater manufacturer dependence on the principal intermediary, increases as resources are committed to exporting, and decreases with the manufacturer's foreign market knowledge. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 21 van 55 gevonden artikelen
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