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| Titel: |
The Impact of the Internet on Community Pharmacy Practice |
| Auteur: |
Holmes, Erin R. Tipton, David J. Desselle, Shane P. |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 20 (2002) nr. 2 pagina's 3-29 |
| Jaar: |
2002-12-01 |
| Inhoud: |
The purpose of this study was to forecast the impact of Internet pharmacy commerce on various stakeholders. A panel of experts assembled from a list of academicians in the social and administrative pharmaceutical sciences participated in a three-iteration Delphi procedure. Feedback from the aggregate responses of the panel was used to construct questionnaires employed in subsequent iterations of the Delphi. The panel converged to form a consensus upon a variety of issues. They forecasted the attainment of a 10-15% share in the market of prescription and over-the-counter pharmaceuticals through on-line purchases, the formation of strategic alliances among stakeholders in the drug distribution process, a shift in marketing strategies by brick-and-mortar stores, an increase in the prevalence of niching among pharmacy service providers and a subsequent growth in the implementation of cognitive services throughout the industry. With few exceptions, the forecast produced by the Delphi panel appears to be coming to fruition. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 4 van 5 gevonden artikelen
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