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Journal description
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Details for article 11 of 17 found articles
| Title: |
Nursing Home Selection: |
| Author: |
Van Auken, Stuart |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 10 (1993) nr. 1-2 pages 185-208 |
| Year: |
1993-03-10 |
| Contents: |
This work replicates the essence of prior studies of nursing home selection while paying particular attention to differences between recent and nonrecent decision makers. A number of strategic implications are presented for the marketing of a nursing home along the dimensions that are critical to consumers. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 11 of 17 found articles
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