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  Market Signaling for Physicians
Title: Market Signaling for Physicians
Author: Herbig, Paul
Milewicz, John
Appeared in: Health marketing quarterly
Paging: Volume 10 (1993) nr. 1-2 pages 69-78
Year: 1993-03-10
Contents: A Market Signal is marketing activity that provides information beyond the mere form of that activity. Market Signals reveal levels of the unobserved. Signals occur in a variety of marketing phenomena: advertising, pricing, quality, competitive response to name but a few. In this paper we examine the use of market signals for physicians and provide a set of recommendations on how physicians can better utilize signals in their marketing efforts.
Publisher: Routledge
Source file: Elektronische Wetenschappelijke Tijdschriften

                             Details for article 10 of 17 found articles
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