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Details for article 10 of 17 found articles
| Title: |
Market Signaling for Physicians |
| Author: |
Herbig, Paul Milewicz, John |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 10 (1993) nr. 1-2 pages 69-78 |
| Year: |
1993-03-10 |
| Contents: |
A Market Signal is marketing activity that provides information beyond the mere form of that activity. Market Signals reveal levels of the unobserved. Signals occur in a variety of marketing phenomena: advertising, pricing, quality, competitive response to name but a few. In this paper we examine the use of market signals for physicians and provide a set of recommendations on how physicians can better utilize signals in their marketing efforts. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 10 of 17 found articles
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