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Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review |
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Titel: |
Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review |
Auteur: |
Bayighomog Likoum, Steven W. Shamout, Mohamed Dawood Harazneh, Ibrahim Abubakar, A. Mohammed |
Verschenen in: |
Journal of the knowledge economy |
Paginering: |
Jaargang 11 () nr. 2 pagina's 593-613 |
Jaar: |
2018-10-06 |
Inhoud: |
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Uitgever: |
Springer US, New York |
Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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