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Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review |
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Title: |
Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review |
Author: |
Bayighomog Likoum, Steven W. Shamout, Mohamed Dawood Harazneh, Ibrahim Abubakar, A. Mohammed |
Appeared in: |
Journal of the knowledge economy |
Paging: |
Volume 11 () nr. 2 pages 593-613 |
Year: |
2018-10-06 |
Contents: |
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Publisher: |
Springer US, New York |
Source file: |
Elektronische Wetenschappelijke Tijdschriften |
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