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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 7 of 8 found articles
| Title: |
Effects of advertising strategy on consumer-brand relationships: A brand love perspective |
| Author: |
Pang, Jun Keh, Hean Tat Peng, Siqing |
| Appeared in: |
Frontiers of business research in China |
| Paging: | Volume 3 (2009) nr. 4 pages 599-620 |
| Year: |
2009 |
| Contents: | |
| Publisher: |
SP Higher Education Press, Heidelberg |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 8 found articles
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