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Journal description
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Details for article 20 of 22 found articles
| Title: |
Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior |
| Author: |
Majeed, Salman Lu, Changbao Usman, Muhammad |
| Appeared in: |
Frontiers of business research in China |
| Paging: | Volume 11 (2019) nr. 1 pages 1-25 |
| Year: |
2019 |
| Contents: | |
| Publisher: |
Springer Singapore, Singapore |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 20 of 22 found articles
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