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Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility |
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Title: |
Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility |
Author: |
Huber, Joel Lynch, John Corfman, Kim Feldman, Jack Holbrook, Morris Lehmann, Donald Munier, Bertrand Schkade, David Simonson, Itamar |
Appeared in: |
Marketing letters |
Paging: |
Volume 8 (1997) nr. 3 pages 323-334 |
Year: |
1997 |
Contents: |
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Publisher: |
Kluwer Academic Publishers, Boston |
Source file: |
Elektronische Wetenschappelijke Tijdschriften |
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