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                                       Details for article 18 of 19 found articles
 
 
  Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility
 
 
Title: Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility
Author: Joel Huber
John Lynch
Kim Corfman
Jack Feldman
Morris Holbrook
Donald Lehmann
Bertrand Munier
David Schkade
Itamar Simonson
Appeared in: Marketing letters
Paging: Volume 8 (1997) nr. 3 pages 12 p.
Year: 1997-07
Contents:
Publisher: Kluwer Academic Publishers, Boston, U.S.A.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 18 of 19 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands