Refocusing loyalty programs in the era of big data: a societal lens paradigm
Titel:
Refocusing loyalty programs in the era of big data: a societal lens paradigm
Auteur:
Stourm, Valeria Neslin, Scott A. Bradlow, Eric T. Breugelmans, Els Chun, So Yeon Gardete, Pedro Kannan, P. K. Kopalle, Praveen Park, Young-Hoon Amariles, David Restrepo Thomadsen, Raphael Liu-Thompkins, Yuping Venkatesan, Rajkumar