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Details for article 10 of 13 found articles
| Title: |
Refocusing loyalty programs in the era of big data: a societal lens paradigm |
| Author: |
Stourm, Valeria Neslin, Scott A. Bradlow, Eric T. Breugelmans, Els Chun, So Yeon Gardete, Pedro Kannan, P. K. Kopalle, Praveen Park, Young-Hoon Amariles, David Restrepo Thomadsen, Raphael Liu-Thompkins, Yuping Venkatesan, Rajkumar |
| Appeared in: |
Marketing letters |
| Paging: | Volume 31 () nr. 4 pages 405-418 |
| Year: |
2020-06-02 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 10 of 13 found articles
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