|
| << previous | next >> |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 5 of 6 found articles
| Title: |
Toward a contingency view of new product creativity: Assessing the interactive effects of consumers |
| Author: |
Rubera, Gaia Ordanini, Andrea Mazursky, David |
| Appeared in: |
Marketing letters |
| Paging: | Volume 21 (2009) nr. 2 pages 191-206 |
| Year: |
2009 |
| Contents: | |
| Publisher: |
Springer US, Boston |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 6 found articles
| << previous | next >> |