Digital Library
Close Browse articles from a journal
 
Search for with title:
ABCDEFGHIJKLMNOPQRSTUVWXYZ

 
   next >>
     Journal description
       All volumes of the corresponding journal
         All issues of the corresponding volume
           All articles of the corresponding issues
                                       Details for article 1 of 6 found articles
 
 
  Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
 
 
Title: Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Author: Dens, Nathalie
Pelsmacker, Patrick De
Appeared in: Marketing letters
Paging: Volume 21 (2009) nr. 2 pages 175-189
Year: 2009
Contents:
Publisher: Springer US, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 1 of 6 found articles
 
   next >>
 
 Koninklijke Bibliotheek - National Library of the Netherlands