Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
Titel:
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
Auteur:
Manchanda, Puneet Wittink, Dick R. Ching, Andrew Cleanthous, Paris Ding, Min Dong, Xiaojing J. Leeflang, Peter S. H. Misra, Sanjog Mizik, Natalie Narayanan, Sridhar Steenburgh, Thomas Wieringa, Jaap E. Wosinska, Marta Xie, Ying