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                                       Details for article 21 of 21 found articles
 
 
  Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
 
 
Title: Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
Author: Manchanda, Puneet
Wittink, Dick R.
Ching, Andrew
Cleanthous, Paris
Ding, Min
Dong, Xiaojing J.
Leeflang, Peter S. H.
Misra, Sanjog
Mizik, Natalie
Narayanan, Sridhar
Steenburgh, Thomas
Wieringa, Jaap E.
Wosinska, Marta
Xie, Ying
Appeared in: Marketing letters
Paging: Volume 16 (2005) nr. 3-4 pages 293-308
Year: 2005
Contents:
Publisher: Kluwer Academic Publishers, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 21 of 21 found articles
 
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