Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
Title:
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
Author:
Manchanda, Puneet Wittink, Dick R. Ching, Andrew Cleanthous, Paris Ding, Min Dong, Xiaojing J. Leeflang, Peter S. H. Misra, Sanjog Mizik, Natalie Narayanan, Sridhar Steenburgh, Thomas Wieringa, Jaap E. Wosinska, Marta Xie, Ying