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                                       Details for article 9 of 64 found articles
 
 
  Consumer roles in brand culture and value co-creation in virtual communities
 
 
Title: Consumer roles in brand culture and value co-creation in virtual communities
Author: Healy, Jason C.
McDonagh, Pierre
Appeared in: Journal of business research
Paging: Volume 66 (2013) nr. 9 pages 13 p.
Year: 2013
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 9 of 64 found articles
 
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