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Journal description
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Details for article 12 of 13 found articles
| Title: |
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness |
| Author: |
Yu, Yining Zhou, Xinyue Wang, Lei Wang, Qiuzhen |
| Appeared in: |
Journal of retailing |
| Paging: | Volume 98 () nr. 2 pages 335-355 |
| Year: |
2022 |
| Contents: | |
| Publisher: |
New York University |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 12 of 13 found articles
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