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                                       Details for article 11 of 13 found articles
 
 
  The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing
 
 
Title: The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing
Author: Liu, Huan
Sese, F. Javier
Appeared in: Journal of retailing
Paging: Volume 98 () nr. 2 pages 241-259
Year: 2022
Contents:
Publisher: New York University
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 11 of 13 found articles
 
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