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Journal description
All volumes of the corresponding journal
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Details for article 48 of 55 found articles
| Title: |
The untapped potential of B2B advertising: A literature review and future agenda |
| Author: |
Swani, Kunal Brown, Brian P. Mudambi, Susan M. |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 89 () nr. C pages 581-593 |
| Year: |
2020 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 48 of 55 found articles
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