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Journal description
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Details for article 3 of 55 found articles
| Title: |
Advertising efficiency and profitability: Evidence from the pharmaceutical industry |
| Author: |
Rahman, Mahabubur Rodríguez-Serrano, M. Ángeles Lambkin, Mary |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 89 () nr. C pages 619-629 |
| Year: |
2020 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 55 found articles
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