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  A quantitative exploration of communication's role in determining the governance of manufacturer–retailer relationships
 
 
Title: A quantitative exploration of communication's role in determining the governance of manufacturer–retailer relationships
Author: Holden, Mary T.
O'Toole, Thomas
Appeared in: Industrial marketing management
Paging: Volume 33 (2004) nr. 6 pages 10 p.
Year: 2004
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 2 of 10 found articles
 
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