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  An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon
 
 
Title: An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon
Author: Zablah, Alex R
Bellenger, Danny N
Johnston, Wesley J
Appeared in: Industrial marketing management
Paging: Volume 33 (2004) nr. 6 pages 15 p.
Year: 2004
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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