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Journal description
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Details for article 5 of 19 found articles
| Title: |
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design |
| Author: |
Ferdous, Ahmed Shahriar Akareem, Husain Salilul Viswanathan, Madhu Hollebeek, Linda D. Ringer, Allison |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 119 () nr. C pages 147-161 |
| Year: |
2024 |
| Contents: | |
| Publisher: |
The Authors |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 19 found articles
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