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Journal description
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Details for article 9 of 18 found articles
| Title: |
How do firms capture value in a full-scene smart service? Effectiveness of value proposition and co-creation capabilities |
| Author: |
Zhang, Hong Wang, Weina Gupta, Sumeet |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 112 () nr. C pages 128-144 |
| Year: |
2023 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 9 of 18 found articles
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