| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Mobile Robot Vending Machine for Beaches Based on Consumers’ Preferences and Multivariate Methods
|
Navarro, André S.P.H.
|
|
2015
|
175 |
C |
p. 122-129
8 p.
|
artikel
|
| 2 |
Analyzing the Thoughts of Ecological Footprints of University Students: A Preliminary Research on Turkish Students
|
Südaş, Hatice Doğan
|
|
2015
|
175 |
C |
p. 176-184
9 p.
|
artikel
|
| 3 |
An Analysis of the Push and Pull Motives for Choosing Mauritius as “the” Wedding Destination
|
Seebaluck, N.V.
|
|
2015
|
175 |
C |
p. 201-209
9 p.
|
artikel
|
| 4 |
Antecedents and Outcomes of Consumers’ Inward and Outward Environmental Attitudes: Evidence from Turkey
|
Turkyilmaz, Ceyda Aysuna
|
|
2015
|
175 |
C |
p. 90-97
8 p.
|
artikel
|
| 5 |
A Proposed Model for the Approach to Augmented Reality Deployment in Marketing Communications
|
Mahony, Stephen O’
|
|
2015
|
175 |
C |
p. 227-235
9 p.
|
artikel
|
| 6 |
Are Private Shopping Sites Really Satisfied Customers?
|
Durmuş, Beril
|
|
2015
|
175 |
C |
p. 84-89
6 p.
|
artikel
|
| 7 |
Assessing the Saturation Potential of Social Networks: A Mauritian Perspective
|
Seebaluck, N.V.
|
|
2015
|
175 |
C |
p. 193-200
8 p.
|
artikel
|
| 8 |
Basic Principles the Philosophy of Outsourcing
|
Vaxevanou, Anthi
|
|
2015
|
175 |
C |
p. 567-571
5 p.
|
artikel
|
| 9 |
Branding Social Media in the Travel Industry
|
Christou, Evangelos
|
|
2015
|
175 |
C |
p. 607-614
8 p.
|
artikel
|
| 10 |
Brand Orientation: A Case Study Approach within the Context of Social Entrepreneurial Businesses
|
Schmidt, Holger J.
|
|
2015
|
175 |
C |
p. 24-31
8 p.
|
artikel
|
| 11 |
Business Intelligence During Times of Crisis: Adoption and Usage of ERP Systems by SMEs
|
Antoniadis, I.
|
|
2015
|
175 |
C |
p. 299-307
9 p.
|
artikel
|
| 12 |
Business Transformation through Service Science: The Road Ahead
|
Bithas, George
|
|
2015
|
175 |
C |
p. 439-446
8 p.
|
artikel
|
| 13 |
CEO Communication and Reputation in the Czech Republic: An Inspiration for Czech SMEs
|
Klimeš, David
|
|
2015
|
175 |
C |
p. 130-136
7 p.
|
artikel
|
| 14 |
Communicating Corporate Social Responsibility Activities in Greece in a Period of a Prolonged Economic Crisis
|
Kavoura, Androniki
|
|
2015
|
175 |
C |
p. 496-502
7 p.
|
artikel
|
| 15 |
Cooperation with Customers as a Determinant of Capacity of Innovative Company
|
Kozioł, Leszek
|
|
2015
|
175 |
C |
p. 236-243
8 p.
|
artikel
|
| 16 |
Corporate Social Responsibility in SMEs and MNEs. The Different Strategic Decision Making
|
Mousiolis, Dimosthenis T.
|
|
2015
|
175 |
C |
p. 579-583
5 p.
|
artikel
|
| 17 |
Development of Social Media Strategies in Tourism Destination
|
Kiráľová, Alžbeta
|
|
2015
|
175 |
C |
p. 358-366
9 p.
|
artikel
|
| 18 |
Diagnosis of Innovation Enterprises – Study Theoretical and Empirical Results
|
Kozioł, Leszek
|
|
2015
|
175 |
C |
p. 137-145
9 p.
|
artikel
|
| 19 |
Discovering Insights within a Blue Ocean Based on Business Intelligence
|
Rebón, Fidel
|
|
2015
|
175 |
C |
p. 66-74
9 p.
|
artikel
|
| 20 |
Economic Perspectives of Intangible Cultural Activities
|
Efentaki, Konstantina
|
|
2015
|
175 |
C |
p. 415-422
8 p.
|
artikel
|
| 21 |
Electronic Commerce as a Business Strategy: Impact in Consumption Habits in Hermosillo, Sonora's Inhabitants.
|
Ibarra, Luis
|
|
2015
|
175 |
C |
p. 275-282
8 p.
|
artikel
|
| 22 |
Employability Skills in Higher Education and the Case of Greece
|
Asonitou, Sofia
|
|
2015
|
175 |
C |
p. 283-290
8 p.
|
artikel
|
| 23 |
Entrepreneurial Prospects in Loyalty Marketing: Real-world Grocery Retailers’ Market Survey & Conceptual Case Study
|
Tsolakis, Naoum
|
|
2015
|
175 |
C |
p. 3-11
9 p.
|
artikel
|
| 24 |
Evaluating the Impact of Posted Advertisements on Content Sharing Sites: An Unsupervised Social Computing Approach
|
Tomaras, Petros
|
|
2015
|
175 |
C |
p. 219-226
8 p.
|
artikel
|
| 25 |
Examining the Structural Relationships of Destination Image, Perceived Value, Tourist Satisfaction and Loyalty: Case of Mauritius
|
Ramseook-Munhurrun, P.
|
|
2015
|
175 |
C |
p. 252-259
8 p.
|
artikel
|
| 26 |
Factor Framework for the Evaluation of Multichannel Marketing Mixes in 5* City Hotels
|
Kontis, Alexios-Patapios
|
|
2015
|
175 |
C |
p. 408-414
7 p.
|
artikel
|
| 27 |
Following and Belonging to an Online Travel Community in Social Media, its Shared Characteristics and Gender Differences
|
Kavoura, Androniki
|
|
2015
|
175 |
C |
p. 515-521
7 p.
|
artikel
|
| 28 |
Fostering Innovation by Promoting Entrepreneurship: From Education to Intention
|
Tiago, Teresa
|
|
2015
|
175 |
C |
p. 154-161
8 p.
|
artikel
|
| 29 |
Foxconnian Culture: An Operational Crisis Abetted Suicides
|
Christos, Karampolas
|
|
2015
|
175 |
C |
p. 447-454
8 p.
|
artikel
|
| 30 |
Greek Food Manufacturing Firms’ Social Media Efforts: Evidence from Facebook
|
Aspasia, Vlachvei
|
|
2015
|
175 |
C |
p. 308-313
6 p.
|
artikel
|
| 31 |
Identifying Drivers of Purchase Intention for Private Label Brands. Preliminary Evidence from Greek Consumers
|
Kakkos, N.
|
|
2015
|
175 |
C |
p. 522-528
7 p.
|
artikel
|
| 32 |
Incorporation of the University Practice Medium and its Transformation into the Community Medium
|
Šula, Tomáš
|
|
2015
|
175 |
C |
p. 114-121
8 p.
|
artikel
|
| 33 |
Information Quality and Supply Chain Performance: The Mediating Role of Information Sharing
|
Marinagi, C.
|
|
2015
|
175 |
C |
p. 473-479
7 p.
|
artikel
|
| 34 |
Innovative Marketing as a Tool for Building a Positive Image of an Institution of Higher Education and Increasing the Competitiveness of its Graduates – Analysis of the Functional Use of Projects of the Department of Marketing Communications at the Faculty of Multimedia Communications of TBU in Zlín and their Potential for Integration into the Teaching Process
|
Šula, Tomáš
|
|
2015
|
175 |
C |
p. 146-153
8 p.
|
artikel
|
| 35 |
Investigating the Motivation of Baby Boomers for Adventure Tourism
|
Naidoo, P.
|
|
2015
|
175 |
C |
p. 244-251
8 p.
|
artikel
|
| 36 |
Invigorating the Destination's Marketing Strategy? (The Case of Slovakia)
|
Malachovský, Andrej
|
|
2015
|
175 |
C |
p. 393-400
8 p.
|
artikel
|
| 37 |
IT Competences for Professional Accountants. A Review
|
Damasiotis, Vyron
|
|
2015
|
175 |
C |
p. 537-545
9 p.
|
artikel
|
| 38 |
Job Satisfaction, Role Conflict and Autonomy of employees in the Greek Banking Organization
|
Belias, Dimitrios
|
|
2015
|
175 |
C |
p. 324-333
10 p.
|
artikel
|
| 39 |
Knowledge Management Strategy within the Higher Education. The Case of Greece
|
Trivella, Lamprini
|
|
2015
|
175 |
C |
p. 488-495
8 p.
|
artikel
|
| 40 |
Marketing Communication of SMEs Specialized in Cosmetic Industry in Magazines for Women
|
Rábová, Tereza Klabíková
|
|
2015
|
175 |
C |
p. 48-57
10 p.
|
artikel
|
| 41 |
Marketing Decision Support Using Artificial Intelligence and Knowledge Modeling: Application to Tourist Destination Management
|
Stalidis, George
|
|
2015
|
175 |
C |
p. 106-113
8 p.
|
artikel
|
| 42 |
Marketing Responses of Greek Food Manufacturing Firms due to Economic Crisis
|
Ourania, Notta
|
|
2015
|
175 |
C |
p. 350-357
8 p.
|
artikel
|
| 43 |
Market Orientation in Service Firms – An International Comparative Study
|
Hyder, Akmal S.
|
|
2015
|
175 |
C |
p. 16-23
8 p.
|
artikel
|
| 44 |
Measuring the Impact of Learning Organization on Job Satisfaction and Individual Performance in Greek Advertising Sector
|
Dekoulou, Paraskevi
|
|
2015
|
175 |
C |
p. 367-375
9 p.
|
artikel
|
| 45 |
Mix Research Approach towards Corruption – Experts’ Perception: Challenges and Limitations
|
Koudelková, Petra
|
|
2015
|
175 |
C |
p. 39-47
9 p.
|
artikel
|
| 46 |
Models Referring to Outsourcing Theory
|
Vaxevanou, Anthi
|
|
2015
|
175 |
C |
p. 572-578
7 p.
|
artikel
|
| 47 |
Moving from Traditional to Agile Software Development Methodologies Also on Large, Distributed Projects.
|
Papadopoulos, Georgios
|
|
2015
|
175 |
C |
p. 455-463
9 p.
|
artikel
|
| 48 |
Network Organizations: The Question of Governance
|
Antivachis, N.A.
|
|
2015
|
175 |
C |
p. 584-592
9 p.
|
artikel
|
| 49 |
New Criteria to Select Foreign Entry Mode Choice of Global Franchise Chains into Emerging Markets
|
Baena, Verónica
|
|
2015
|
175 |
C |
p. 260-267
8 p.
|
artikel
|
| 50 |
New Trends of Intelligent E-marketing Based on Web Mining for E-shops
|
Gerrikagoitia, Jon Kepa
|
|
2015
|
175 |
C |
p. 75-83
9 p.
|
artikel
|
| 51 |
Obtaining the Efficiency of Tourism Destination Website Based on Data Envelopment Analysis
|
Alzua-Sorzabal, Aurkene
|
|
2015
|
175 |
C |
p. 58-65
8 p.
|
artikel
|
| 52 |
Options for Innovation of Marketing Approaches to the Market in the Non-profit Sector
|
Göttlichová, Marcela
|
|
2015
|
175 |
C |
p. 334-341
8 p.
|
artikel
|
| 53 |
Organizational Culture and Job Satisfaction of Greek Banking Institutions
|
Belias, Dimitrios
|
|
2015
|
175 |
C |
p. 314-323
10 p.
|
artikel
|
| 54 |
Performance Management as a Process of Promoting Innovation in Software Industry
|
Giannopoulos, Athanasios
|
|
2015
|
175 |
C |
p. 401-407
7 p.
|
artikel
|
| 55 |
Preface
|
|
|
2015
|
175 |
C |
p. 1-2
2 p.
|
artikel
|
| 56 |
Public or Private Telecoms? The Effects of Ownership on Greek Telecommunications Market the Effects of Ownership on Greek Telecommunications Market
|
Karamanis, Kostas
|
|
2015
|
175 |
C |
p. 552-558
7 p.
|
artikel
|
| 57 |
Relation between Job Satisfaction and Job Performance in Healthcare Services
|
Platis, Ch.
|
|
2015
|
175 |
C |
p. 480-487
8 p.
|
artikel
|
| 58 |
Reutilization of Industrial Buildings and Sites in Greece can Act as a Lever for the Development of Special Interest/Alternative Tourism
|
Agaliotou, Charalampia
|
|
2015
|
175 |
C |
p. 291-298
8 p.
|
artikel
|
| 59 |
Shifting and Persistent Human Resources’ Positional/Motivational Profiles in the Context of the Latest Economic Crisis: The Cases of Germany, The Netherlands, Spain and Portugal
|
Anastasopoulou, Anna
|
|
2015
|
175 |
C |
p. 529-536
8 p.
|
artikel
|
| 60 |
Strategic Analysis of the Greek Postal Market: A Case Study for Hellenic Post
|
Kyriaki, Kartsonaki
|
|
2015
|
175 |
C |
p. 464-472
9 p.
|
artikel
|
| 61 |
Strategic Marketing Communication in Pilgrimage Tourism
|
Štefko, Róbert
|
|
2015
|
175 |
C |
p. 423-430
8 p.
|
artikel
|
| 62 |
The Antecedents of Complex Destination Image
|
Özdemir, Gökçe
|
|
2015
|
175 |
C |
p. 503-510
8 p.
|
artikel
|
| 63 |
The Complications and Challenges of the Work-family Interface: A Review Paper
|
Tsionou, Theodosia
|
|
2015
|
175 |
C |
p. 593-600
8 p.
|
artikel
|
| 64 |
The Corporate Identity through the CSR's Paths
|
Mousiolis, Dimosthenis T.
|
|
2015
|
175 |
C |
p. 511-514
4 p.
|
artikel
|
| 65 |
The Determinants of the Market. The Case of the Greek Agribusiness Sector
|
Zaridis, Apostolos D.
|
|
2015
|
175 |
C |
p. 559-566
8 p.
|
artikel
|
| 66 |
The Difference of Japanese Spa Tourists Motivation in Weekends and Weekdays
|
Kamata, Hiromi
|
|
2015
|
175 |
C |
p. 210-218
9 p.
|
artikel
|
| 67 |
The Effectiveness of Product Codes in Marketing
|
Mostafa, Ahmad Adel
|
|
2015
|
175 |
C |
p. 12-15
4 p.
|
artikel
|
| 68 |
The Effects of Personality Traits and Website Quality on Online Impulse Buying
|
Turkyilmaz, Ceyda Aysuna
|
|
2015
|
175 |
C |
p. 98-105
8 p.
|
artikel
|
| 69 |
The Good, the Bad and the Ugly: Food Quality in UGC
|
Tiago, Teresa
|
|
2015
|
175 |
C |
p. 162-169
8 p.
|
artikel
|
| 70 |
The Historical Heritage of Tomas Bata as an Incitement for Application of Creativity in Marketing
|
Soukalová, Radomila
|
|
2015
|
175 |
C |
p. 342-349
8 p.
|
artikel
|
| 71 |
The Impact of Social Media in the Public Sector
|
Karakiza, Maria
|
|
2015
|
175 |
C |
p. 384-392
9 p.
|
artikel
|
| 72 |
The Museum Culture as a Means of Conjunction of the Urban and Rural Environment
|
Martha, Loukia
|
|
2015
|
175 |
C |
p. 601-606
6 p.
|
artikel
|
| 73 |
The Perception of Crisis by Greek SMEs and its Impact on Managerial Practices
|
Giannacourou, Maria
|
|
2015
|
175 |
C |
p. 546-551
6 p.
|
artikel
|
| 74 |
The Role of E-marketing Tools in Constructing the Image of a Higher Education Institution
|
Štefko, Róbert
|
|
2015
|
175 |
C |
p. 431-438
8 p.
|
artikel
|
| 75 |
The Use of Knowledge Management in Marketing Communication of Small and Medium-sized Companies
|
Mráček, Pavel
|
|
2015
|
175 |
C |
p. 185-192
8 p.
|
artikel
|
| 76 |
Three Dimensional Perceptions of Medical/Health Travelers and Destination Brand Choices: Cases of Thailand
|
Chomvilailuk, Rojansak
|
|
2015
|
175 |
C |
p. 376-383
8 p.
|
artikel
|
| 77 |
Tourist Loyalty is All about Prices, Culture and the Sun: A Multinomial Logistic Regression of Tourists Visiting Athens
|
Frangos, C.C.
|
|
2015
|
175 |
C |
p. 32-38
7 p.
|
artikel
|
| 78 |
Using Mind Share Calculation and Fuzzy Concept to Explore Customer's Psychological Pattern
|
Huang, Hui-Hsin
|
|
2015
|
175 |
C |
p. 170-175
6 p.
|
artikel
|
| 79 |
Ways of Using Guerrilla Marketing in SMEs
|
Navrátilová, Ludmila
|
|
2015
|
175 |
C |
p. 268-274
7 p.
|
artikel
|
Tijdschrift beschrijving