| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
|
Jung, Sang-Uk
|
|
2016
|
69 |
12 |
p. 5901-5908
8 p.
|
artikel
|
| 2 |
Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories
|
Guido, Gianluigi
|
|
2016
|
69 |
12 |
p. 6048-6057
10 p.
|
artikel
|
| 3 |
A resource-based view of stakeholder marketing
|
Kull, Alexander J.
|
|
2016
|
69 |
12 |
p. 5553-5560
8 p.
|
artikel
|
| 4 |
Assessing individuals' re-gifting motivations
|
Guido, Gianluigi
|
|
2016
|
69 |
12 |
p. 5956-5963
8 p.
|
artikel
|
| 5 |
Attribute-based design perceptions and consumer-brand relationship: Role of user expertise
|
Mishra, Abhishek
|
|
2016
|
69 |
12 |
p. 5983-5992
10 p.
|
artikel
|
| 6 |
Avoiding the “too comfortable in the saddle” syndrome: Obtaining high performance from the chairperson, CEO and inside directors
|
O'Shannassy, Timothy
|
|
2016
|
69 |
12 |
p. 5972-5982
11 p.
|
artikel
|
| 7 |
Brand origin and country of production congruity: Evidence from the UK and China
|
Eng, Teck-Yong
|
|
2016
|
69 |
12 |
p. 5703-5711
9 p.
|
artikel
|
| 8 |
Conceptualizing country-of-ingredient authenticity of luxury brands
|
Cheah, Isaac
|
|
2016
|
69 |
12 |
p. 5819-5826
8 p.
|
artikel
|
| 9 |
Corporate financing decisions under ambiguity: Pecking order and liquidity policy implications
|
Agliardi, Elettra
|
|
2016
|
69 |
12 |
p. 6012-6020
9 p.
|
artikel
|
| 10 |
Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop
|
Kim, Sooyun
|
|
2016
|
69 |
12 |
p. 5809-5818
10 p.
|
artikel
|
| 11 |
Early-mover advantages at cross-border business-to-business e-commerce portals
|
Deng, Ziliang
|
|
2016
|
69 |
12 |
p. 6002-6011
10 p.
|
artikel
|
| 12 |
Editorial Board
|
|
|
2016
|
69 |
12 |
p. ii-vi
nvt p.
|
artikel
|
| 13 |
Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011
|
Takata, Hidesuke
|
|
2016
|
69 |
12 |
p. 5611-5619
9 p.
|
artikel
|
| 14 |
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
|
Choi, Eunha
|
|
2016
|
69 |
12 |
p. 5827-5832
6 p.
|
artikel
|
| 15 |
Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear
|
Lim, Choong Hoon
|
|
2016
|
69 |
12 |
p. 5793-5800
8 p.
|
artikel
|
| 16 |
Firms' capability portfolios throughout international expansion: A latent class approach
|
Haapanen, Lauri
|
|
2016
|
69 |
12 |
p. 5578-5586
9 p.
|
artikel
|
| 17 |
Forecasting intraday call arrivals using the seasonal moving average method
|
Barrow, Devon K.
|
|
2016
|
69 |
12 |
p. 6088-6096
9 p.
|
artikel
|
| 18 |
How is value perceived by children?
|
Williams, Janine
|
|
2016
|
69 |
12 |
p. 5875-5885
11 p.
|
artikel
|
| 19 |
How proximity matters in innovation networks dynamics along the cluster evolution. A study of the high technology applied to cultural goods
|
Lazzeretti, Luciana
|
|
2016
|
69 |
12 |
p. 5855-5865
11 p.
|
artikel
|
| 20 |
Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
|
Kaufmann, Hans Ruediger
|
|
2016
|
69 |
12 |
p. 5735-5747
13 p.
|
artikel
|
| 21 |
Identifying the configurational paths to innovation in SMEs: A fuzzy-set qualitative comparative analysis
|
Poorkavoos, Meysam
|
|
2016
|
69 |
12 |
p. 5843-5854
12 p.
|
artikel
|
| 22 |
Ingredient branding for a luxury brand: The role of brand and product fit
|
Moon, Hakil
|
|
2016
|
69 |
12 |
p. 5768-5774
7 p.
|
artikel
|
| 23 |
Investigating partners' opportunistic behavior in joint ventures in China: The role of transaction costs and relational exchanges
|
Xue, Jinjie
|
|
2016
|
69 |
12 |
p. 6067-6078
12 p.
|
artikel
|
| 24 |
It goes with the territory: Communal leverage as a marketing resource
|
Spielmann, Nathalie
|
|
2016
|
69 |
12 |
p. 5636-5643
8 p.
|
artikel
|
| 25 |
Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail
|
Klein, Jan F.
|
|
2016
|
69 |
12 |
p. 5761-5767
7 p.
|
artikel
|
| 26 |
Local, global, and internal knowledge sourcing: The trilemma of foreign-based R&D subsidiaries
|
Athreye, Suma
|
|
2016
|
69 |
12 |
p. 5694-5702
9 p.
|
artikel
|
| 27 |
Localization in China: How guanxi moderates Sino–US business relationships
|
Yen, Dorothy Ai-wan
|
|
2016
|
69 |
12 |
p. 5724-5734
11 p.
|
artikel
|
| 28 |
Luxury brand strategies and customer experiences: Contributions to theory and practice
|
Ko, Eunju
|
|
2016
|
69 |
12 |
p. 5749-5752
4 p.
|
artikel
|
| 29 |
Making the store a place of learning: The effects of in-store educational activities on retailer legitimacy and shopping intentions
|
Chaney, Damien
|
|
2016
|
69 |
12 |
p. 5886-5893
8 p.
|
artikel
|
| 30 |
Managing market intelligence: The comparative role of absorptive capacity and market orientation
|
Rakthin, Sirisuhk
|
|
2016
|
69 |
12 |
p. 5569-5577
9 p.
|
artikel
|
| 31 |
Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer–supplier collaborations
|
Wang, Yonggui
|
|
2016
|
69 |
12 |
p. 5587-5596
10 p.
|
artikel
|
| 32 |
Market driving strategies: Beyond localization
|
Ghauri, Pervez
|
|
2016
|
69 |
12 |
p. 5682-5693
12 p.
|
artikel
|
| 33 |
Marketing innovation: A consequence of competitiveness
|
Gupta, Suraksha
|
|
2016
|
69 |
12 |
p. 5671-5681
11 p.
|
artikel
|
| 34 |
Marketing-related resources and radical innovativeness in family and non-family firms: A configurational approach
|
Covin, Jeffrey G.
|
|
2016
|
69 |
12 |
p. 5620-5627
8 p.
|
artikel
|
| 35 |
Marketing resources, performance, and competitive advantage: A review and future research directions
|
Davcik, Nebojsa S.
|
|
2016
|
69 |
12 |
p. 5547-5552
6 p.
|
artikel
|
| 36 |
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
|
Sharma, Piyush
|
|
2016
|
69 |
12 |
p. 5662-5669
8 p.
|
artikel
|
| 37 |
Relational norms in customer–company relationships: Net and configurational effects
|
Paulssen, Marcel
|
|
2016
|
69 |
12 |
p. 5866-5874
9 p.
|
artikel
|
| 38 |
Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power
|
Cacciolatti, Luca
|
|
2016
|
69 |
12 |
p. 5597-5610
14 p.
|
artikel
|
| 39 |
Reviving sleeping beauty brands by rearticulating brand heritage
|
Dion, Delphine
|
|
2016
|
69 |
12 |
p. 5894-5900
7 p.
|
artikel
|
| 40 |
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
|
Godey, Bruno
|
|
2016
|
69 |
12 |
p. 5833-5841
9 p.
|
artikel
|
| 41 |
Stakeholder relationships, brand equity, firm performance: A resource-based perspective
|
Wang, Hui-Ming Deanna
|
|
2016
|
69 |
12 |
p. 5561-5568
8 p.
|
artikel
|
| 42 |
Start-ups, incumbents, and the effects of takeover competition
|
Becker, Jan U.
|
|
2016
|
69 |
12 |
p. 5925-5933
9 p.
|
artikel
|
| 43 |
Strategic marketing capability: Mobilizing technological resources for new product advantage
|
Kim, Namwoon
|
|
2016
|
69 |
12 |
p. 5644-5652
9 p.
|
artikel
|
| 44 |
Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers
|
Gentina, Elodie
|
|
2016
|
69 |
12 |
p. 5785-5792
8 p.
|
artikel
|
| 45 |
The antecedents of cross-functional coordination and their implications for marketing adaptiveness
|
Mohsen, Kholoud
|
|
2016
|
69 |
12 |
p. 5946-5955
10 p.
|
artikel
|
| 46 |
The boundary spanning of managers within service networks
|
Alexander, Andrew
|
|
2016
|
69 |
12 |
p. 6031-6039
9 p.
|
artikel
|
| 47 |
The differential effects of functional vis-à-vis relational customer orientation on salesperson creativity
|
Miao, C. Fred
|
|
2016
|
69 |
12 |
p. 6021-6030
10 p.
|
artikel
|
| 48 |
The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness
|
Tucker, Danielle A.
|
|
2016
|
69 |
12 |
p. 6079-6087
9 p.
|
artikel
|
| 49 |
The effect of apathetic motivation on employees' intentions to use social media for businesses
|
Hansen, Jared M.
|
|
2016
|
69 |
12 |
p. 6058-6066
9 p.
|
artikel
|
| 50 |
The effect of managerial cost prioritization on sales force turnover
|
Skiba, Jenifer
|
|
2016
|
69 |
12 |
p. 5917-5924
8 p.
|
artikel
|
| 51 |
The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
|
Yoo, Jungmin
|
|
2016
|
69 |
12 |
p. 5775-5784
10 p.
|
artikel
|
| 52 |
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
|
Stathopoulou, Anastasia
|
|
2016
|
69 |
12 |
p. 5801-5808
8 p.
|
artikel
|
| 53 |
The evoking power of servicescapes: Consumers' inferences of manipulative intent following service environment-driven evocations
|
Lunardo, Renaud
|
|
2016
|
69 |
12 |
p. 6097-6105
9 p.
|
artikel
|
| 54 |
The implications of slack heterogeneity for the slack-resources and corporate social performance relationship
|
Shahzad, Ali M.
|
|
2016
|
69 |
12 |
p. 5964-5971
8 p.
|
artikel
|
| 55 |
The local brand representative in reseller networks
|
Gupta, Suraksha
|
|
2016
|
69 |
12 |
p. 5712-5723
12 p.
|
artikel
|
| 56 |
The role of customer regulatory orientation and fit in online shopping across cultural contexts
|
Ashraf, Abdul R.
|
|
2016
|
69 |
12 |
p. 6040-6047
8 p.
|
artikel
|
| 57 |
Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea
|
Alden, Dana L.
|
|
2016
|
69 |
12 |
p. 5909-5916
8 p.
|
artikel
|
| 58 |
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
|
Ceric, Arnela
|
|
2016
|
69 |
12 |
p. 5653-5661
9 p.
|
artikel
|
| 59 |
Value creation and appropriation following M&A: A data envelopment analysis
|
Rahman, Mahabubur
|
|
2016
|
69 |
12 |
p. 5628-5635
8 p.
|
artikel
|
| 60 |
When do franchisors select entrepreneurial franchisees? An organizational identity perspective
|
Watson, Anna
|
|
2016
|
69 |
12 |
p. 5934-5945
12 p.
|
artikel
|
| 61 |
When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews
|
Reimer, Thomas
|
|
2016
|
69 |
12 |
p. 5993-6001
9 p.
|
artikel
|
| 62 |
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
|
Lee, Jung Eun
|
|
2016
|
69 |
12 |
p. 5753-5760
8 p.
|
artikel
|
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