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Details van artikel 52 van 59 gevonden artikelen
| Titel: |
The Space Between: Towards a Typology of Interfirm Relations |
| Auteur: |
Young, Louise C. Wilkinson, Ian F. |
| Verschenen in: |
Journal of business-to-business marketing |
| Paginering: | Jaargang 4 (1998) nr. 2 pagina's 53-97 |
| Jaar: |
1998-03-25 |
| Inhoud: |
Understanding and managing the relationships between firms is the central issue in business to business marketing. Some of the results of a program of research undertaken in Australia to study interfirm relations are used to develop an empirically based typology of interfirm relations focusing on the mix of cooperative and competitive elements coexisting in a relationship. Measures are developed of relationship cooperativeness and competitiveness and relations are classified into one of four types based on whether they score high or low on each dimension. A dynamic process model of interfirm relationships is developed as a basis for identifying the main factors driving relationship development. Measures of these factors form the basis for regression analysis to identify the characteristics of each of the four types of relations and examples of particular relationships are used to illustrate the characteristics identified. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 52 van 59 gevonden artikelen
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