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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 7 of 9 found articles
| Title: |
Launch strategy, launch tactics, and demand outcomes |
| Author: |
Guiltinan, Joseph P |
| Appeared in: |
The journal of product innovation management |
| Paging: | Volume 16 (1999) nr. 6 pages 21 p. |
| Year: |
1999 |
| Contents: | |
| Publisher: |
Elsevier Science Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 9 found articles
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