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                                       Details for article 6 of 9 found articles
 
 
  Launch strategy and new product performance: an empirical examination in the netherlands
 
 
Title: Launch strategy and new product performance: an empirical examination in the netherlands
Author: Hultink, Erik Jan
Robben, Henry S.J
Appeared in: The journal of product innovation management
Paging: Volume 16 (1999) nr. 6 pages 12 p.
Year: 1999
Contents:
Publisher: Elsevier Science Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 6 of 9 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands