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Journal description
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Details for article 41 of 55 found articles
| Title: |
The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification |
| Author: |
Chu, Kyounghee Lee, Do-Hee Kim, Ji Yoon |
| Appeared in: |
Journal of business research |
| Paging: | Volume 99 (2019) nr. C pages 472-480 |
| Year: |
2019 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 41 of 55 found articles
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