| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience
|
Jaworski, Bernard J.
|
|
2017
|
7 |
1-2 |
p. 4-12
|
article
|
| 2 |
Disadoption
|
Lehmann, Donald R.
|
|
2017
|
7 |
1-2 |
p. 36-51
|
article
|
| 3 |
Disciplinary memory and theory development
|
Yadav, Manjit S.
|
|
2017
|
7 |
1-2 |
p. 1-3
|
article
|
| 4 |
Disruptive marketing strategy
|
Hult, G. Tomas M.
|
|
2017
|
7 |
1-2 |
p. 20-25
|
article
|
| 5 |
Market orientation: reflections on field-based, discovery-oriented research
|
Carpenter, Gregory S.
|
|
2017
|
7 |
1-2 |
p. 13-19
|
article
|
| 6 |
Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar
|
Varadarajan, Rajan
|
|
2017
|
7 |
1-2 |
p. 26-35
|
article
|
| 7 |
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research
|
Hunt, Shelby D.
|
|
2017
|
7 |
1-2 |
p. 52-66
|
article
|
| 8 |
The self-concept life cycle and brand perceptions: An interdisciplinary perspective
|
Gonzalez-Jimenez, Hector
|
|
2017
|
7 |
1-2 |
p. 67-84
|
article
|
Journal description