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Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
7 gevonden resultaten
| nr | titel | auteur | tijdschrift | jaar | jaarg. | afl. | pagina('s) | type |
| 1 | A unified conceptualization of the attraction effect |
Sivakumar, K. |
2016 |
6 | 1-2 |
p. 39-58 |
artikel |
|
| 2 | Branding in the digital era: new directions for research on customer-based brand equity |
Swaminathan, Vanitha |
2016 |
6 | 1-2 |
p. 33-38 |
artikel |
|
| 3 | Customer-based brand equity in a technologically fast-paced, connected, and constrained environment |
Gürhan-Canli, Zeynep |
2016 |
6 | 1-2 |
p. 23-32 |
artikel |
|
| 4 | Customer-based strategic brand management: past progress and future challenges |
John, Deborah Roedder |
2016 |
6 | 1-2 |
p. 17-22 |
artikel |
|
| 5 | Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions |
Di Mascio, Rita |
2016 |
6 | 1-2 |
p. 79-97 |
artikel |
|
| 6 | In search of clarity on servant leadership: domain specification and reconceptualization |
VanMeter, Rebecca |
2016 |
6 | 1-2 |
p. 59-78 |
artikel |
|
| 7 | Reflections on customer-based brand equity: perspectives, progress, and priorities |
Keller, Kevin Lane |
2016 |
6 | 1-2 |
p. 1-16 |
artikel |
7 gevonden resultaten