| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A general theory of marketing: Conceivable, elusive, or illusive
|
Varadarajan, Rajan
|
|
|
12 |
3-4 |
p. 177-183
|
article
|
| 2 |
Challenging the troubled status of the marketing discipline
|
Gustafsson, Anders
|
|
|
12 |
3-4 |
p. 184-187
|
article
|
| 3 |
Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships
|
Güzel, Zeynep Müge
|
|
|
12 |
3-4 |
p. 216-237
|
article
|
| 4 |
Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
|
Madhavaram, Sreedhar
|
|
|
12 |
3-4 |
p. 188-195
|
article
|
| 5 |
Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers
|
Cronin, J. Joseph
|
|
|
12 |
3-4 |
p. 253
|
article
|
| 6 |
Developing and renewing marketing as a scientific discipline through reflexive cocreation
|
Helkkula, Anu
|
|
|
12 |
3-4 |
p. 168-173
|
article
|
| 7 |
Folds in historical time and possible worlds for the marketing discipline: A commentary
|
Price, Linda L.
|
|
|
12 |
3-4 |
p. 162-167
|
article
|
| 8 |
Fostering scholarly discussion in marketing
|
Vargo, Stephen L.
|
|
|
12 |
3-4 |
p. 137-138
|
article
|
| 9 |
Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
|
Clark, Terry
|
|
|
12 |
3-4 |
p. 157-161
|
article
|
| 10 |
‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital
|
Kapoor, Vikram
|
|
|
12 |
3-4 |
p. 196-215
|
article
|
| 11 |
Resurrecting marketing: Focus on the phenomena!
|
Nenonen, Suvi
|
|
|
12 |
3-4 |
p. 174-176
|
article
|
| 12 |
The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
|
Hunt, Shelby D.
|
|
|
12 |
3-4 |
p. 139-156
|
article
|
Journal description