| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
About time in marketing: an assessment of the study of time and conceptual framework
|
Carlson, Jeffrey R.
|
|
|
|
3-4 |
p. 136-154
|
artikel
|
| 2 |
A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)
|
Babin, Barry J.
|
|
|
|
3-4 |
p. 454-463
|
artikel
|
| 3 |
Advancing marketing theory and practice: guidelines for crafting research propositions
|
Ulaga, Wolfgang
|
|
|
|
3-4 |
p. 395-406
|
artikel
|
| 4 |
A framework for studying the impact of outdoor atmospherics in retailing
|
Bloch, Peter H.
|
|
2018
|
|
3-4 |
p. 195-213
|
artikel
|
| 5 |
A framework for viral marketing replication and mutation
|
Fox, Gavin L.
|
|
|
|
3-4 |
p. 206-222
|
artikel
|
| 6 |
A general theory of marketing: Conceivable, elusive, or illusive
|
Varadarajan, Rajan
|
|
|
|
3-4 |
p. 177-183
|
artikel
|
| 7 |
A MAP for effective advertising: the metaphoric advertising processing model
|
Dehay, Eliza K.
|
|
|
|
3-4 |
p. 289-303
|
artikel
|
| 8 |
A marketing perspective on business models
|
Gatignon, Hubert
|
|
2018
|
|
3-4 |
p. 85-89
|
artikel
|
| 9 |
A new conceptual lens for marketing: a configurational perspective based on the business model concept
|
Leischnig, Alexander
|
|
2017
|
|
3-4 |
p. 138-153
|
artikel
|
| 10 |
An integrated model of cause-related marketing strategy development
|
Liu, Gordon
|
|
2014
|
|
3-4 |
p. 78-95
|
artikel
|
| 11 |
A practice theoretic perspective on influence
|
Taltekin Guzel, Gulay
|
|
|
|
3-4 |
p. 250-261
|
artikel
|
| 12 |
A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues
|
Zeng, Xianfang
|
|
|
|
3-4 |
p. 297-319
|
artikel
|
| 13 |
A rhizomatic reflection on market systems dynamics research
|
Fischer, Eileen
|
|
|
|
3-4 |
p. 196-199
|
artikel
|
| 14 |
Assessing and advancing marketing’s value propositions: a disciplinary dialog
|
Vargo, Stephen L.
|
|
|
|
3-4 |
p. 149-150
|
artikel
|
| 15 |
Assessing and enhancing the impact potential of marketing articles
|
Jaakkola, Elina
|
|
|
|
3-4 |
p. 407-415
|
artikel
|
| 16 |
Benign envy
|
Belk, Russell
|
|
2011
|
|
3-4 |
p. 117-134
|
artikel
|
| 17 |
Benign envy: is there a dark side of light green?
|
Wooten, David B.
|
|
2011
|
|
3-4 |
p. 137-139
|
artikel
|
| 18 |
Benign .... or be mine?
|
Solomon, Michael R.
|
|
2011
|
|
3-4 |
p. 140-142
|
artikel
|
| 19 |
Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models
|
Fedorenko, Ivan
|
|
2017
|
|
3-4 |
p. 183-194
|
artikel
|
| 20 |
Brand-self connections and brand prominence as drivers of employee brand attachment
|
Gill-Simmen, Lucy
|
|
2018
|
|
3-4 |
p. 128-146
|
artikel
|
| 21 |
Building marketing capabilities: principles from the field
|
Jaworski, Bernard J.
|
|
|
|
3-4 |
p. 372-380
|
artikel
|
| 22 |
Business model innovation: a marketing ecosystem view
|
Robertson, Thomas S.
|
|
2017
|
|
3-4 |
p. 90-100
|
artikel
|
| 23 |
Challenging the troubled status of the marketing discipline
|
Gustafsson, Anders
|
|
|
|
3-4 |
p. 184-187
|
artikel
|
| 24 |
Changes in the consequences of consumer envy due to ease of coping and social comparison targets
|
Folkes, Valerie S.
|
|
2011
|
|
3-4 |
p. 135-136
|
artikel
|
| 25 |
Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships
|
Güzel, Zeynep Müge
|
|
|
|
3-4 |
p. 216-237
|
artikel
|
| 26 |
Combining big data and lean startup methods for business model evolution
|
Seggie, Steven H.
|
|
2017
|
|
3-4 |
p. 154-169
|
artikel
|
| 27 |
Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare”
|
Morgan, Neil A.
|
|
2015
|
|
3-4 |
p. 91-97
|
artikel
|
| 28 |
Complex systems: marketing’s new frontier
|
Rand, William
|
|
2018
|
|
3-4 |
p. 111-127
|
artikel
|
| 29 |
Conceptual reconciliation for clarity and impact
|
Vargo, Stephen L.
|
|
|
|
3-4 |
p. 169-172
|
artikel
|
| 30 |
Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption
|
Heidenreich, Sven
|
|
|
|
3-4 |
p. 279-298
|
artikel
|
| 31 |
Constructing a theoretical framework for the process of innovation legitimation
|
Thyroff, Anastasia
|
|
2018
|
|
3-4 |
p. 180-194
|
artikel
|
| 32 |
Consumer cooperatives: uncovering the value potential of customer ownership
|
Talonen, Antti
|
|
2016
|
|
3-4 |
p. 142-156
|
artikel
|
| 33 |
Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research
|
Akhavannasab, Sanam
|
|
2018
|
|
3-4 |
p. 214-227
|
artikel
|
| 34 |
Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
|
Madhavaram, Sreedhar
|
|
|
|
3-4 |
p. 188-195
|
artikel
|
| 35 |
Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing
|
Clark, Terry
|
|
|
|
3-4 |
p. 232-249
|
artikel
|
| 36 |
Corporate and organizational identity: two sides of the same coin
|
Dowling, Grahame R.
|
|
2011
|
|
3-4 |
p. 171-182
|
artikel
|
| 37 |
Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers
|
Cronin, J. Joseph
|
|
|
|
3-4 |
p. 253
|
artikel
|
| 38 |
Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences
|
Kivenzor, Gregory J.
|
|
2015
|
|
3-4 |
p. 142-158
|
artikel
|
| 39 |
Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets
|
Sarkar, Dev Narayan
|
|
2016
|
|
3-4 |
p. 176-193
|
artikel
|
| 40 |
Developing and renewing marketing as a scientific discipline through reflexive cocreation
|
Helkkula, Anu
|
|
|
|
3-4 |
p. 168-173
|
artikel
|
| 41 |
Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance
|
Bharadwaj, Sundar
|
|
2015
|
|
3-4 |
p. 98-102
|
artikel
|
| 42 |
Empowerment in marketing: synthesis, critical review, and agenda for future research
|
Bachouche, Hajer
|
|
|
|
3-4 |
p. 304-323
|
artikel
|
| 43 |
Enveloping envy: reply to comments
|
Belk, Russell
|
|
2011
|
|
3-4 |
p. 143-144
|
artikel
|
| 44 |
Exploring and extending a collective open business model
|
Tower, Annette Popp
|
|
2017
|
|
3-4 |
p. 170-182
|
artikel
|
| 45 |
Firm authenticity: the construct, research propositions, and managerial implications
|
Tajdini, Saeed
|
|
|
|
3-4 |
p. 324-338
|
artikel
|
| 46 |
First steps to creating high impact theory in marketing
|
Bolton, Ruth N.
|
|
|
|
3-4 |
p. 172-178
|
artikel
|
| 47 |
Folds in historical time and possible worlds for the marketing discipline: A commentary
|
Price, Linda L.
|
|
|
|
3-4 |
p. 162-167
|
artikel
|
| 48 |
Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward
|
Akaka, Melissa Archpru
|
|
|
|
3-4 |
p. 375-389
|
artikel
|
| 49 |
Forms of market orientation and firm performance: A complementary approach
|
Kirca, Ahmet H.
|
|
2011
|
|
3-4 |
p. 145-153
|
artikel
|
| 50 |
For re-institutionalizing the marketing discipline in Era V
|
Hunt, Shelby D.
|
|
|
|
3-4 |
p. 189-198
|
artikel
|
| 51 |
Fostering scholarly discussion in marketing
|
Vargo, Stephen L.
|
|
|
|
3-4 |
p. 137-138
|
artikel
|
| 52 |
Friendships in marketing: a taxonomy and future research directions
|
Banerji, Diptiman
|
|
|
|
3-4 |
p. 223-243
|
artikel
|
| 53 |
From fragmentation to imagination: moving to Marketing’s next Era
|
Coulter, Robin A.
|
|
2016
|
|
3-4 |
p. 132-141
|
artikel
|
| 54 |
Frontline knowledge networks in open collaboration models for service innovations
|
Ozkok, Ozlem
|
|
|
|
3-4 |
p. 268-288
|
artikel
|
| 55 |
Global new product development: moderating role of national culture on the link between buyer–seller interactions and innovation outcomes
|
Sivakumar, K.
|
|
|
|
3-4 |
p. 205-229
|
artikel
|
| 56 |
How robots will affect the future of retailing
|
Guha, Abhijit
|
|
|
|
3-4 |
p. 245-252
|
artikel
|
| 57 |
Innovation and the theory of fields
|
Fligstein, Neil
|
|
|
|
3-4 |
p. 272-289
|
artikel
|
| 58 |
Knowledge management capabilities of lead firms in innovation ecosystems
|
Velu, Chander
|
|
2015
|
|
3-4 |
p. 123-141
|
artikel
|
| 59 |
Knowledge needs of firms: the know-x framework for marketing strategy
|
Madhavaram, Sreedhar
|
|
2014
|
|
3-4 |
p. 63-77
|
artikel
|
| 60 |
Legendary luxury brands: inventing the future by reaching to the past
|
Carpenter, Gregory S.
|
|
|
|
3-4 |
p. 464-470
|
artikel
|
| 61 |
Leveraged marketing communications: a framework for explaining the effects of secondary brand associations
|
Bergkvist, Lars
|
|
2016
|
|
3-4 |
p. 157-175
|
artikel
|
| 62 |
Managing creatively-inspired brands: a commentary and research direction
|
Dion, Delphine
|
|
|
|
3-4 |
p. 471-473
|
artikel
|
| 63 |
Market expertise at work: introducing Alvin E. Roth and Michel Callon
|
Kjellberg, Hans
|
|
|
|
3-4 |
p. 216-218
|
artikel
|
| 64 |
Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
|
Clark, Terry
|
|
|
|
3-4 |
p. 157-161
|
artikel
|
| 65 |
Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research
|
Park, Kendall
|
|
|
|
3-4 |
p. 277-296
|
artikel
|
| 66 |
Marketing’s forthcoming Age of imagination
|
Zaltman, Gerald
|
|
2016
|
|
3-4 |
p. 99-115
|
artikel
|
| 67 |
Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence
|
Key, Thomas Martin
|
|
|
|
3-4 |
p. 151-167
|
artikel
|
| 68 |
Marketing’s value propositions: a focus on exit, voice, and loyalty
|
Hult, G. Tomas M.
|
|
|
|
3-4 |
p. 185-188
|
artikel
|
| 69 |
Marketing to the poor: an institutional model of exchange in emerging markets
|
Prabhu, Jaideep
|
|
2017
|
|
3-4 |
p. 101-122
|
artikel
|
| 70 |
Market orientation − firm performance link in a dynamic environment: looking inside the black box
|
Sett, Rahul Kumar
|
|
2017
|
|
3-4 |
p. 163-179
|
artikel
|
| 71 |
Markets and institutional fields: foundational concepts and a research agenda
|
Mountford, Nicola
|
|
|
|
3-4 |
p. 290-303
|
artikel
|
| 72 |
Market-shaping: navigating multiple theoretical perspectives
|
Nenonen, Suvi
|
|
|
|
3-4 |
p. 336-353
|
artikel
|
| 73 |
Market-shaping phases—a qualitative meta-analysis and conceptual framework
|
Flaig, Alexander
|
|
|
|
3-4 |
p. 354-374
|
artikel
|
| 74 |
Markets, infrastructures and infrastructuring markets
|
Araujo, Luis
|
|
|
|
3-4 |
p. 240-251
|
artikel
|
| 75 |
Market system dynamics (MSD): A process-oriented review of the literature
|
Pedeliento, Giuseppe
|
|
|
|
3-4 |
p. 173-195
|
artikel
|
| 76 |
Moving forward…
|
Vargo, Stephen L.
|
|
|
|
3-4 |
p. 133-135
|
artikel
|
| 77 |
On managerial relevance: reconciling the academic-practitioner divide through market theorizing
|
Wieland, Heiko
|
|
|
|
3-4 |
p. 252-271
|
artikel
|
| 78 |
‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital
|
Kapoor, Vikram
|
|
|
|
3-4 |
p. 196-215
|
artikel
|
| 79 |
Pricing co-created value: an integrative framework and research agenda
|
Read, Stuart
|
|
|
|
3-4 |
p. 155-183
|
artikel
|
| 80 |
Reclaiming or rebranding marketing: implications beyond digital
|
Ritter, Thomas
|
|
|
|
3-4 |
p. 311-314
|
artikel
|
| 81 |
Reflections on marketing and imagination
|
Wilkie, William L.
|
|
2016
|
|
3-4 |
p. 125-131
|
artikel
|
| 82 |
Re-institutionalizing marketing
|
Key, Thomas Martin
|
|
|
|
3-4 |
p. 446-453
|
artikel
|
| 83 |
Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
|
Varadarajan, Rajan
|
|
|
|
3-4 |
p. 199-205
|
artikel
|
| 84 |
Researching marketing capabilities: reflections from academia
|
Morgan, Neil A.
|
|
|
|
3-4 |
p. 381-385
|
artikel
|
| 85 |
Resurrecting marketing
|
Belk, Russell
|
|
|
|
3-4 |
p. 168-171
|
artikel
|
| 86 |
Resurrecting marketing: Focus on the phenomena!
|
Nenonen, Suvi
|
|
|
|
3-4 |
p. 174-176
|
artikel
|
| 87 |
Retail capability systems
|
Obeng, Efua
|
|
2015
|
|
3-4 |
p. 103-122
|
artikel
|
| 88 |
Rethinking marketing: back to purpose
|
Fehrer, Julia A.
|
|
|
|
3-4 |
p. 179-184
|
artikel
|
| 89 |
Robots in retail: Rolling out the Whiz
|
Rindfleisch, Aric
|
|
|
|
3-4 |
p. 238-244
|
artikel
|
| 90 |
‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices
|
Holmes, Torik
|
|
|
|
3-4 |
p. 316-335
|
artikel
|
| 91 |
Spillover effects in marketing: integrating core research domains
|
Raufeisen, Xenia
|
|
|
|
3-4 |
p. 249-267
|
artikel
|
| 92 |
Strategic marketing, marketing strategy and market strategy
|
Varadarajan, Rajan
|
|
2015
|
|
3-4 |
p. 78-90
|
artikel
|
| 93 |
Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)
|
Lunde, Matthew B.
|
|
2018
|
|
3-4 |
p. 85-110
|
artikel
|
| 94 |
Talent management in marketing: A framework and agenda for future research
|
Malek, Stacey L.
|
|
|
|
3-4 |
p. 327-349
|
artikel
|
| 95 |
The changing role of marketing: transformed propositions, processes and partnerships
|
Storbacka, Kaj
|
|
|
|
3-4 |
p. 299-310
|
artikel
|
| 96 |
The contingent value of pay inequalities in sales organizations: integrating literatures in economics, management, and psychology
|
Rouziou, Maria
|
|
|
|
3-4 |
p. 184-204
|
artikel
|
| 97 |
THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making
|
Sleep, Stefan
|
|
|
|
3-4 |
p. 230-248
|
artikel
|
| 98 |
The design and performation of markets: a discussion
|
Callon, Michel
|
|
|
|
3-4 |
p. 219-239
|
artikel
|
| 99 |
The dynamic approach to business models
|
Nyström, Anna-Greta
|
|
2017
|
|
3-4 |
p. 123-137
|
artikel
|
| 100 |
The extended self, product valuation, and the endowment effect
|
Villanova, Daniel
|
|
|
|
3-4 |
p. 357-371
|
artikel
|
| 101 |
The influence of media multitasking on advertising effectiveness
|
Garaus, Marion
|
|
|
|
3-4 |
p. 244-259
|
artikel
|
| 102 |
The management of marketing talent
|
Jaworski, Bernard J.
|
|
|
|
3-4 |
p. 320-326
|
artikel
|
| 103 |
The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
|
Hunt, Shelby D.
|
|
|
|
3-4 |
p. 139-156
|
artikel
|
| 104 |
The methodologies of the marketing literature: mechanics, uses and craft
|
Clark, Terry
|
|
|
|
3-4 |
p. 416-431
|
artikel
|
| 105 |
Theorizing markets
|
Kjellberg, Hans
|
|
|
|
3-4 |
p. 207-215
|
artikel
|
| 106 |
The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science
|
Ferrell, O. C.
|
|
|
|
3-4 |
p. 390-394
|
artikel
|
| 107 |
The textuality of markets
|
Humphreys, Ashlee
|
|
|
|
3-4 |
p. 304-315
|
artikel
|
| 108 |
The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare
|
Hunt, Shelby D.
|
|
2015
|
|
3-4 |
p. 61-77
|
artikel
|
| 109 |
The transition from products to connected health
|
Jaworski, Bernard J.
|
|
2018
|
|
3-4 |
p. 228-232
|
artikel
|
| 110 |
The transition from products to connected health: observations and avenues for future research
|
Pitt, Leyland
|
|
2018
|
|
3-4 |
p. 233-239
|
artikel
|
| 111 |
The ultimate co-creation: leveraging customer input in business model innovation
|
Kim, Shinhye
|
|
|
|
3-4 |
p. 339-356
|
artikel
|
| 112 |
Toward an improved conceptual understanding of consumer ambivalence
|
Sipilä, Jenni
|
|
2017
|
|
3-4 |
p. 147-162
|
artikel
|
| 113 |
Toward an integrative theory of marketing
|
Parvatiyar, Atul
|
|
|
|
3-4 |
p. 432-445
|
artikel
|
| 114 |
Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior
|
Sun, William
|
|
|
|
3-4 |
p. 260-278
|
artikel
|
| 115 |
Understanding the do-it-yourself consumer: DIY motivations and outcomes
|
Wolf, Marco
|
|
2011
|
|
3-4 |
p. 154-170
|
artikel
|
| 116 |
User circularity practices: Adopting a user stewardship perspective for a circular economy
|
Conduit, Jodie
|
|
|
|
3-4 |
p. 211-231
|
artikel
|
| 117 |
Value co-destruction: Problems and solutions
|
Alexander, Matthew
|
|
|
|
3-4 |
p. 200-210
|
artikel
|
| 118 |
What makes a good theory practical?
|
Calder, Bobby J.
|
|
2016
|
|
3-4 |
p. 116-124
|
artikel
|
| 119 |
Which controls are better for service outsourcing? Integrating service-dominant logic and service characteristics
|
Roy, Subroto
|
|
2014
|
|
3-4 |
p. 45-62
|
artikel
|
| 120 |
Who is responsible for well-being? Exploring responsibilization in transformative service research
|
Tikkanen, Hannu
|
|
|
|
3-4 |
p. 262-276
|
artikel
|
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