| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Program of Action for Business-to-Business Doctoral Programs: A Reply to Grahame Dowling
|
Danneels, Erwin
|
|
1998
|
|
1-2 |
p. 39-40
|
artikel
|
| 2 |
Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum
|
Hutt, Michael D.
|
|
1998
|
|
1-2 |
p. 103-126
|
artikel
|
| 3 |
Business-to-Business Marketing Education in the 21st Century
|
Lichtenthal, J. David
|
|
1998
|
|
1-2 |
p. 1-5
|
artikel
|
| 4 |
Challenges for B-to-B Doctoral Programs: A Commentary on “Doctoral Programs in Business-to-Business Marketing: Status and Prospects,” by Erwin Danneels and Gary L. Lilien
|
Dowling, Grahame R.
|
|
1998
|
|
1-2 |
p. 35-38
|
artikel
|
| 5 |
Commentary on: “Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum,” by Michael D. Hutt and Thomas W. Speh
|
Butaney, Gul
|
|
1998
|
|
1-2 |
p. 127-137
|
artikel
|
| 6 |
Commentary on: “Master's Level Education in Business Marketing: Quo Vadis?,” by James A. Narus and James C. Anderson
|
Honeycutt, Earl D.
|
|
1998
|
|
1-2 |
p. 95-98
|
artikel
|
| 7 |
Commentary on: “Technology in the Classroom: Teaching Business Marketing in the 21st Century,” by Richard P. Vlosky and David T. Wilson
|
Rodriguez, Carlos M.
|
|
1998
|
|
1-2 |
p. 157-160
|
artikel
|
| 8 |
Commentary on: “The Pedagogy of Executive Education in Business Markets,” by Narakessari Narayandas, V. Kasturi Rangan, and Gerald Zaltman
|
Wilson, Elizabeth J.
|
|
1998
|
|
1-2 |
p. 65-70
|
artikel
|
| 9 |
Doctoral Programs in Business-to-Business Marketing: Status and Prospects
|
Danneels, Erwin
|
|
1998
|
|
1-2 |
p. 7-34
|
artikel
|
| 10 |
Essay: Technology in the Classroom: Teaching Business Marketing in the 21st Century
|
Vlosky, Richard P.
|
|
1998
|
|
1-2 |
p. 145-156
|
artikel
|
| 11 |
Integration of Multiple Sales Channels with Web-Based Technology-A Case of the Pharmaceutical Industry
|
Liu, Sandra S.
|
|
2004
|
|
1-2 |
p. 131-152
|
artikel
|
| 12 |
Internet-Enabled Linkages: Balancing Strategic Considerations with Operational Efficiencies in Business-to-Business Marketing
|
Iyer, Gopalkrishnan R.
|
|
2004
|
|
1-2 |
p. 35-59
|
artikel
|
| 13 |
Internet Integration in Business Markets
|
Lichtenthal, J. David
|
|
2004
|
|
1-2 |
p. 3-8
|
artikel
|
| 14 |
Internet Usage Within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions
|
Boyd, D. Eric
|
|
2004
|
|
1-2 |
p. 9-34
|
artikel
|
| 15 |
Intra, Extra, and Internets in Franchise Network Organizations
|
Paswan, Audhesh K.
|
|
2004
|
|
1-2 |
p. 103-129
|
artikel
|
| 16 |
Linking Content to Practice in the Business Marketing Course: A Reply to Gul Butaney
|
Hutt, Michael D.
|
|
1998
|
|
1-2 |
p. 139-143
|
artikel
|
| 17 |
Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.
|
Narus, James A.
|
|
1998
|
|
1-2 |
p. 99-102
|
artikel
|
| 18 |
Master's Level Education in Business Marketing: Quo Vadis?
|
Narus, James A.
|
|
1998
|
|
1-2 |
p. 75-93
|
artikel
|
| 19 |
2003 Outstanding Article of the Year
|
Lichtenthal, J. David
|
|
2004
|
|
1-2 |
p. 1
|
artikel
|
| 20 |
Reply to Commentary on: “The Pedagogy of Executive Education in Business Markets,” by Elizabeth J. Wilson
|
Narayandas, Narakessari
|
|
1998
|
|
1-2 |
p. 71-73
|
artikel
|
| 21 |
Strategic Implications of Reverse Auctions
|
Schrader, Richard W.
|
|
2004
|
|
1-2 |
p. 61-82
|
artikel
|
| 22 |
“Technology in the Classroom: Teaching Business Marketing in the 21st Century”: A Reply to Carlos M. Rodriguez
|
Vlosky, Richard P.
|
|
1998
|
|
1-2 |
p. 161-164
|
artikel
|
| 23 |
The Impact of Personality Variables, Prior Experience, and Training on Sales Agents' Internet Utilization and Performance
|
Gulati, Rajesh
|
|
2004
|
|
1-2 |
p. 153-182
|
artikel
|
| 24 |
The Pedagogy of Executive Education in Business Markets
|
Narayandas, Narakessari
|
|
1998
|
|
1-2 |
p. 41-63
|
artikel
|
| 25 |
The Potential for Cross-Functional Contributions to B2B E-Commerce Marketing Initiatives: E-Commerce and Purchasing Professionals
|
Gomes, Roger
|
|
2004
|
|
1-2 |
p. 83-101
|
artikel
|
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