nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A Commentary on “Business Marketing in Master's Programs: A Part of the Fabric”
|
Honeycutt, Earl D. |
|
2007 |
|
1 |
p. 53-60 |
artikel |
2 |
A Commentary on “Business Marketing in Master's Programs: A Part of the Fabric”: Cut from the Same Cloth?
|
Narus, James A. |
|
2007 |
|
1 |
p. 61-68 |
artikel |
3 |
A Commentary on “Undergraduate Education: The Implications of Cross-Functional Relationships in Business Marketing-The Skills of High-Performing Managers”
|
Rodriguez, Carlos M. |
|
2007 |
|
1 |
p. 95-102 |
artikel |
4 |
A Commentary on “Undergraduate Education: The Implications of Cross-Functional Relationships in Business Marketing-The Skills of High-Performing Managers”
|
Butaney, Gul T. |
|
2007 |
|
1 |
p. 103-109 |
artikel |
5 |
Actor Equivalence in Networks:
|
Hopkins, Nigel |
|
1994 |
|
1 |
p. 3-32 |
artikel |
6 |
Advocating Business Marketing Education: Relevance and Rigor-Uttered As One
|
Lichtenthal, J. David |
|
2007 |
|
1 |
p. 1-12 |
artikel |
7 |
A Method for Estimating the Profit Impact of a Discount Scheme
|
Kalafatis, Stavros P. |
|
2000 |
|
1 |
p. 19-43 |
artikel |
8 |
Analyzing Customer-Orientation Practices of Firms from a Wider Perspective
|
Awuah, Gabriel Baffour |
|
2008 |
|
1 |
p. 45-72 |
artikel |
9 |
Antecedents and Consequences of Buying Center Leadership: An Emergent Perspective
|
Tellefsen, Thomas |
|
2006 |
|
1 |
p. 53-85 |
artikel |
10 |
A Precis of the Articles and Commentaries in This Issue
|
|
|
2007 |
|
1 |
p. 115-132 |
artikel |
11 |
A Reply to “Business Marketing in Master's Programs: A Part of the Fabric”, But What If the Suit Differs?
|
Barclay, Donald W. |
|
2007 |
|
1 |
p. 69-74 |
artikel |
12 |
A Reply to Commentaries by Gul T. Butaney and Carlos M. Rodriguez-The Business Marketing Course: A Cornerstone in the Undergraduate Curriculum
|
Hutt, Michael D. |
|
2007 |
|
1 |
p. 111-114 |
artikel |
13 |
B2B E-Commerce: Economy and Strategies
|
Iyer, Gopalkrishnan R. |
|
2002 |
|
1 |
p. 77-92 |
artikel |
14 |
BOOK REVIEW
|
Tunisini, Annalisa |
|
2007 |
|
1 |
p. 133-139 |
artikel |
15 |
BOOK REVIEW
|
Hurdle, Philip M. |
|
2005 |
|
1 |
p. 101-105 |
artikel |
16 |
BOOK REVIEW
|
Plank, Richard E. |
|
2006 |
|
1 |
p. 121-125 |
artikel |
17 |
BOOK REVIEWS
|
Plank, Richard E. |
|
1996 |
|
1 |
p. 67-80 |
artikel |
18 |
BOOK REVIEWS
|
Plank, Richard E. |
|
2002 |
|
1 |
p. 55-74 |
artikel |
19 |
Book Reviews
|
Lichtenthal, J. David |
|
1992 |
|
1 |
p. 99-121 |
artikel |
20 |
BOOK REVIEWS
|
Plank, Richard E. |
|
1994 |
|
1 |
p. 73-92 |
artikel |
21 |
BOOK REVIEWS
|
Johnson, Mark S. |
|
1997 |
|
1 |
p. 79-88 |
artikel |
22 |
BOOK REVIEWS
|
Sengupta, Sanjit |
|
2000 |
|
1 |
p. 69-81 |
artikel |
23 |
Book Review Section:
|
Iyer, Gopal |
|
1996 |
|
1 |
p. 1-3 |
artikel |
24 |
Business Marketing in Master's Programs: A Part of the Fabric
|
Barclay, Donald W. |
|
2007 |
|
1 |
p. 31-51 |
artikel |
25 |
Business Respondents' Behavior: Main and Interaction Effects of Delivery Method, Questionnaire Length, and Time of the Week
|
Greer, Thomas V. |
|
1999 |
|
1 |
p. 59-88 |
artikel |
26 |
Choice Set Size in High Technology Business Markets
|
Dawes, Philip L. |
|
1996 |
|
1 |
p. 33-66 |
artikel |
27 |
Cooperation and Continuity in Strategic Business Relationships
|
Wilson, Elizabeth J. |
|
2001 |
|
1 |
p. 1-24 |
artikel |
28 |
Customer Value Assessment in Business Markets:
|
Anderson, James C. |
|
1992 |
|
1 |
p. 3-29 |
artikel |
29 |
Determining Relationship Quality in the Development of Business-to-Business Financial Services
|
Athanassopoulou, Pinelopi |
|
2006 |
|
1 |
p. 87-120 |
artikel |
30 |
Detrimants of Pre-Purchase Information Search Effort for Management Consulting Services
|
Dawes, Philip L. |
|
1992 |
|
1 |
p. 31-61 |
artikel |
31 |
Development of a Relationship Selling Mindset: Organizational Influencers
|
Dubinsky, Alan J. |
|
2002 |
|
1 |
p. 1-30 |
artikel |
32 |
Devoloping Sourcing Capabilities, Creating Strategic Change in Purchasing and Supply Management
|
Spencer, Robert |
|
2008 |
|
1 |
p. 73-81 |
artikel |
33 |
Does Trust Determine Satisfaction in Marketing Channel Relationships? The Moderating Role of Exchange Partner's Price Competitiveness
|
Grewal, Rajdeep |
|
1999 |
|
1 |
p. 1-18 |
artikel |
34 |
Editorial
|
Wilson, David T. |
|
1992 |
|
1 |
p. 1-2 |
artikel |
35 |
EDITORIAL
|
Wilson, David T. |
|
1994 |
|
1 |
p. 1-2 |
artikel |
36 |
Emerging Research Opportunities for Doctoral Students in B-to-B Marketing
|
Sheth, Jagdish N. |
|
2007 |
|
1 |
p. 13-22 |
artikel |
37 |
EXECUTIVE SUMMARY
|
|
|
2002 |
|
1 |
p. 44-47 |
artikel |
38 |
EXECUTIVE SUMMARY
|
|
|
2002 |
|
1 |
p. 26 |
artikel |
39 |
Extending the Marriage Metaphor as a Way to View Marketing Relationships
|
Stoltman, Jeffrey J. |
|
2002 |
|
1 |
p. 49-75 |
artikel |
40 |
First-Offer Disadvantage in Zero-Sum Game Negotiation Outcomes
|
Cotter, Michael J. |
|
2008 |
|
1 |
p. 25-44 |
artikel |
41 |
Getting the Piper to Play a Better Tune: Understanding and Resolving Advertiser-Agency Conflicts
|
Devinney, Timothy M. |
|
1999 |
|
1 |
p. 19-58 |
artikel |
42 |
Influence Strategies in Organizational Buying:
|
Bristor, Julia M. |
|
1992 |
|
1 |
p. 63-98 |
artikel |
43 |
Integrating Relationship Marketing Activities with Offering Quality in the Supplier's Relational Marketing Program
|
Rexha, Nexhmi |
|
2000 |
|
1 |
p. 1-17 |
artikel |
44 |
Interorganizational Ethical Conflict within Alliances: A Conceptual Framework and Research Propositions
|
Boyd, D. Eric |
|
2008 |
|
1 |
p. 1-24 |
artikel |
45 |
Looking Forward, Looking Back: Analyzing the Digital, Interactive, and E-Marketing Horizon
|
Gray, James I. |
|
2001 |
|
1 |
p. 55-71 |
artikel |
46 |
On the Effects of Dispositional and Situational Variables on the Motivation of Industrial Buyers
|
Rosa, Jose Antonio |
|
1996 |
|
1 |
p. 5-32 |
artikel |
47 |
Opposites Attract, but Similarity Works: A Study of Interorganizational Similarity in Marketing Channels
|
Homburg, Christian |
|
2002 |
|
1 |
p. 31-54 |
artikel |
48 |
Organizational Justice in the Sales Force: A Literature Review with Propositions
|
Chang, Chia-Chi |
|
2005 |
|
1 |
p. 35-71 |
artikel |
49 |
2004 Outstanding Article of the Year
|
Lichtenthal, J. David |
|
2005 |
|
1 |
p. 1 |
artikel |
50 |
Performance in Product versus Service Supplier Relationships
|
Anselmi, Kenneth |
|
2002 |
|
1 |
p. 27-43 |
artikel |
51 |
Relationship Value in Business Markets: The Construct and Its Dimensions
|
Ulaga, Wolfgang |
|
2005 |
|
1 |
p. 73-99 |
artikel |
52 |
Role of References in Business Marketing-Towards a Normative Theory of Referencing
|
Salminen, Risto T. |
|
2006 |
|
1 |
p. 1-51 |
artikel |
53 |
Satisfaction with Channel Communication Strategies in High vs. Low Context Cultures
|
Larsen, Trina |
|
2002 |
|
1 |
p. 1-25 |
artikel |
54 |
Social Networks of Researchers in B2B Marketing: A Case Study of the IMP Group 1984-1999
|
Morlacchi, P. |
|
2005 |
|
1 |
p. 3-34 |
artikel |
55 |
The Benefits of IT-Based Supply Chains-Strategic or Operational?
|
Naude, Pete |
|
2000 |
|
1 |
p. 45-67 |
artikel |
56 |
The Dynamics of Buyers' Perceived Costs During the Relationship Development Process
|
Claycomb, Vincentia “Cindy” |
|
1997 |
|
1 |
p. 1-37 |
artikel |
57 |
The Impact of Critical Incidents on Customer Satisfaction in Business-to-Business Relationships
|
Backhaus, Klaus |
|
2001 |
|
1 |
p. 25-54 |
artikel |
58 |
The Lean vs. Anorexic Marketer:
|
Cressman, George E. |
|
1994 |
|
1 |
p. 59-72 |
artikel |
59 |
The Relative Importance of Choice Criteria in Organizational Buying:
|
Wilson, Elizabeth J. |
|
1994 |
|
1 |
p. 33-58 |
artikel |
60 |
Trends in Executive Education in Business Marketing
|
Narayandas, Das |
|
2007 |
|
1 |
p. 23-30 |
artikel |
61 |
Undergraduate Education: The Implications of Cross-Functional, Relationships in Business Marketing-The Skills of High-Performing Managers
|
Hutt, Michael D. |
|
2007 |
|
1 |
p. 75-94 |
artikel |
62 |
Understanding Hybrid Channel Conflict: A Conceptual Model and Propositions for Research
|
Webb, Kevin L. |
|
1997 |
|
1 |
p. 39-78 |
artikel |