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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
14 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | An Exploration of the Applicability of Situational Segmentation in the Health Care Market |
Gehrt, Kenneth C. |
1990 |
7 | 1-2 |
p. 115-130 |
article |
|
| 2 | Building an Effective Competitive Intelligence System for Health Care Service Providers |
Festervand, Troy A. |
1990 |
7 | 1-2 |
p. 51-63 |
article |
|
| 3 | Consumer Socialization |
Rouse, Ruby A. |
1990 |
7 | 1-2 |
p. 131-151 |
article |
|
| 4 | Direct-to-Consumer Promotion of Prescription Drug Products |
Festervand, Troy A. |
1990 |
7 | 1-2 |
p. 21-36 |
article |
|
| 5 | Focus Group Positioning and Analysis |
Johnson, Brett C. |
1990 |
7 | 1-2 |
p. 153-168 |
article |
|
| 6 | Health Abuse Marketing |
Coleman, Linda Jane |
1990 |
7 | 1-2 |
p. 87-96 |
article |
|
| 7 | Megamarketing Strategies for Health Care Services |
Mobley, Mary F. |
1990 |
7 | 1-2 |
p. 13-19 |
article |
|
| 8 | Preface |
Winston, William J. |
1990 |
7 | 1-2 |
p. 1-2 |
article |
|
| 9 | Segmenting Blood Donors by Their Perceptions and Awareness About Blood Donation |
Allen, Jeff |
1990 |
7 | 1-2 |
p. 177-193 |
article |
|
| 10 | Small Business Leaders' Viewpoints on Health Care Insurance |
McDermott, Dennis R. |
1990 |
7 | 1-2 |
p. 169-175 |
article |
|
| 11 | The End of Health Care Marketing? |
MacStravic, Robin Scott |
1990 |
7 | 1-2 |
p. 3-12 |
article |
|
| 12 | The Impact of Health Care Provider Market Served on Health Care Channel Relationships |
Smith, Michael F. |
1990 |
7 | 1-2 |
p. 65-85 |
article |
|
| 13 | The Nature of Physician's Services |
Warren, William E. |
1990 |
7 | 1-2 |
p. 37-50 |
article |
|
| 14 | The Need for Consumer Behavior Analysis in Health Care Coverage Decisions |
Thompson, Ann Marie |
1990 |
7 | 1-2 |
p. 97-114 |
article |
14 results found