nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
AIDS and the Marketing of Condoms
|
Boone, Louis E. |
|
1989 |
5 |
3-4 |
p. 47-60 |
artikel |
2 |
Consumer Selections and Evaluation of Dentists
|
Kressel, Neil J. |
|
1989 |
5 |
3-4 |
p. 15-32 |
artikel |
3 |
Feasibility Analysis for Medical Services
|
Stone, Terry R. |
|
1989 |
5 |
3-4 |
p. 129-142 |
artikel |
4 |
Financial Evaluation of HMOs and PPOs
|
Goldman, Robert L. |
|
1989 |
5 |
3-4 |
p. 89-100 |
artikel |
5 |
Health Services Marketing in a Non-Competitive Environment
|
Fontaine, Sherry J. |
|
1989 |
5 |
3-4 |
p. 75-88 |
artikel |
6 |
Hospital Administrators' Perspectives Regarding the Health Care Industry
|
McDermott, Dennis R. |
|
1989 |
5 |
3-4 |
p. 61-74 |
artikel |
7 |
Hospital Survival
|
Rosenstein, Alan H. |
|
1989 |
5 |
3-4 |
p. 33-46 |
artikel |
8 |
Introduction
|
Winston, William J. |
|
1989 |
5 |
3-4 |
p. 1-2 |
artikel |
9 |
Marketing Right in a Buy Right Health Care System
|
MacStravic, Robin Scott |
|
1989 |
5 |
3-4 |
p. 119-128 |
artikel |
10 |
Public Service Announcements
|
McKinney, Roger M. |
|
1989 |
5 |
3-4 |
p. 101-118 |
artikel |
11 |
Racial and Ethnic Differences in Healthcare Insurance
|
Mayer, Kenneth |
|
1989 |
5 |
3-4 |
p. 143-155 |
artikel |
12 |
The Strategic Marketing Process
|
Dodson, Don C. |
|
1989 |
5 |
3-4 |
p. 3-14 |
artikel |