nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A Case Study of a Successful Ambulatory Surgery Marketing Program
|
Dubuque, Susan E. |
|
1985 |
3 |
2-3 |
p. 145-158 |
artikel |
2 |
Community Education as a Marketing Tool for Your Hospital
|
Cunningham, Diane |
|
1985 |
3 |
2-3 |
p. 197-206 |
artikel |
3 |
Developing a Marketing Function in a Multi-Hospital System
|
Larkin, Del |
|
1985 |
3 |
2-3 |
p. 37-45 |
artikel |
4 |
Developing Effective Public Relations Activities
|
Norcross, David R. |
|
1985 |
3 |
2-3 |
p. 207-224 |
artikel |
5 |
Fostering Organizational Synergy for Marketing
|
Dockery, Vernon J. |
|
1985 |
3 |
2-3 |
p. 19-26 |
artikel |
6 |
Freestanding Imaging Centers
|
Haas, Kenneth A. |
|
1985 |
3 |
2-3 |
p. 175-183 |
artikel |
7 |
Hallmarketing Patients
|
Hammerle, Ronald L. |
|
1985 |
3 |
2-3 |
p. 69-74 |
artikel |
8 |
Health Care Marketing-A Service Marketing Approach
|
Ranelli, Edward |
|
1985 |
3 |
2-3 |
p. 7-12 |
artikel |
9 |
Health Services Marketing Accountability = Tracking Your Marketing Efforts
|
Metz, Elizabeth N. |
|
1985 |
3 |
2-3 |
p. 75-83 |
artikel |
10 |
Hospital Advertising
|
Magers, Brent |
|
1985 |
3 |
2-3 |
p. 113-116 |
artikel |
11 |
How to Become Local Businesses' Favorite Hospital
|
Mack, Ken E. |
|
1985 |
3 |
2-3 |
p. 189-195 |
artikel |
12 |
Integrating the Marketing Function
|
Smith, Robert J. |
|
1985 |
3 |
2-3 |
p. 13-17 |
artikel |
13 |
Internal Marketing for Hospitals
|
MacStravic, Robin Scott |
|
1985 |
3 |
2-3 |
p. 47-54 |
artikel |
14 |
Knowledge Is Power
|
Burns, James A. |
|
1985 |
3 |
2-3 |
p. 99-112 |
artikel |
15 |
Marketing Medicine Through a Major Event
|
Keyser, James A. |
|
1985 |
3 |
2-3 |
p. 159-174 |
artikel |
16 |
Mission and Future Applications of the Proceedings
|
Burns, James A. |
|
1985 |
3 |
2-3 |
p. 1-5 |
artikel |
17 |
"Nothing Happens Unless Someone Buys Something" ...
|
Noonan, Bob |
|
1985 |
3 |
2-3 |
p. 27-35 |
artikel |
18 |
Physician Manpower Development
|
Smith, Deborah |
|
1985 |
3 |
2-3 |
p. 55-67 |
artikel |
19 |
Planning and Executing a Successful Emergency Medical Card Campaign
|
Garlington, Dorothy G. |
|
1985 |
3 |
2-3 |
p. 139-143 |
artikel |
20 |
Preface
|
Winston, William J. |
|
1985 |
3 |
2-3 |
p. 13-15 |
artikel |
21 |
Promoting Your Function as Well as Your Product
|
Bannister, Tim |
|
1985 |
3 |
2-3 |
p. 117-123 |
artikel |
22 |
The Direct Marketing of Physician Services to the Public
|
Albachten, David R. |
|
1985 |
3 |
2-3 |
p. 185-187 |
artikel |
23 |
The Healthcare Account Executive-A Sales Approach to Healthcare Marketing
|
Cueny, Douglas |
|
1985 |
3 |
2-3 |
p. 85-92 |
artikel |
24 |
The Marketing Audit-A Strategic Necessity
|
Sweeney, Robert E. |
|
1985 |
3 |
2-3 |
p. 93-97 |
artikel |
25 |
What They See Is What You Get
|
Anderson, Douglas C. |
|
1985 |
3 |
2-3 |
p. 125-138 |
artikel |