| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A Market Research Analysis of an Occupational Health Services Program
|
McDermott, Dennis R.
|
|
1985
|
2 |
2-3 |
p. 91-97
|
article
|
| 2 |
Ambulatory Medicine
|
Rosenstein, Alan H.
|
|
1985
|
2 |
2-3 |
p. 35-50
|
article
|
| 3 |
An Introduction and Application of Focus Group Research to the Health Care Industry
|
Festervand, Troy A.
|
|
1985
|
2 |
2-3 |
p. 199-207
|
article
|
| 4 |
Applying PPO Theory in Maricopa County
|
Goldman, Robert
|
|
1985
|
2 |
2-3 |
p. 135-144
|
article
|
| 5 |
Developing and Administering a Patient Satisfaction Survey
|
Elbeik, Matt A. H.
|
|
1985
|
2 |
2-3 |
p. 185-197
|
article
|
| 6 |
Entrepreneurial Support for Developing Marketing Strategies: Example of Urgent Care, Same-Day Surgery and Emergicenters
|
Winston, William J.
|
|
1985
|
2 |
2-3 |
p. 1-7
|
article
|
| 7 |
Fitness and Health Promotion:
|
Boyd, Sheryl H.
|
|
1985
|
2 |
2-3 |
p. 75-89
|
article
|
| 8 |
Logistical Considerations in the Prepaid Health Industry
|
Sweeney, Robert E.
|
|
1985
|
2 |
2-3 |
p. 115-133
|
article
|
| 9 |
Marketing Medical Care
|
MacStravic, Robin Scott
|
|
1985
|
2 |
2-3 |
p. 157-170
|
article
|
| 10 |
Marketing of Health Insurance Services
|
Smith, Weldon L.
|
|
1985
|
2 |
2-3 |
p. 145-154
|
article
|
| 11 |
Marketing Strategies for an Ambulatory Geriatric Health Care Program
|
Loomis, Lynette M.
|
|
1985
|
2 |
2-3 |
p. 63-74
|
article
|
| 12 |
Preface
|
Winston, William J.
|
|
1985
|
2 |
2-3 |
p. 11-15
|
article
|
| 13 |
SECTION FOUR: FOUNDATION OF AMBULATORY CARE MARKETING-MEASURING AND UNDERSTANDING CONSUMER BEHAVIOR AND SATISFACTION
|
|
|
1985
|
2 |
2-3 |
p. 155-156
|
article
|
| 14 |
SECTION ONE: ORIENTATION TO CHANGING TRENDS TOWARDS AMBULATORY MARKETS AND STRATEGIES
|
|
|
1985
|
2 |
2-3 |
p. 9-10
|
article
|
| 15 |
SECTION THREE: EMPHASIS ON PREPAID HEALTH PLANS
|
|
|
1985
|
2 |
2-3 |
p. 99
|
article
|
| 16 |
SECTION TWO: STRATEGIES FOR SPECIFIC EXAMPLES OF AMBULATORY SERVICES
|
|
|
1985
|
2 |
2-3 |
p. 51-52
|
article
|
| 17 |
The Changing Trends of Medical Care and Its Impact on Traditional Providers:
|
Rosenstein, Alan H.
|
|
1985
|
2 |
2-3 |
p. 11-34
|
article
|
| 18 |
The Effect of Rural Consumer Satisfaction on Outshopping for Medical Services
|
Andrus, David
|
|
1985
|
2 |
2-3 |
p. 171-184
|
article
|
| 19 |
The Selling of an HMO
|
Schmeling, David G.
|
|
1985
|
2 |
2-3 |
p. 101-112
|
article
|
| 20 |
Using the Components of the Marketing Mix to Market Emergency Services
|
Kaplan, Avram
|
|
1985
|
2 |
2-3 |
p. 53-62
|
article
|
Journal description